Motorway introduces new Car Value Tracker in market first

New online tool enables car owners to check and track the value of their car over time 

Motorway, the UK’s fastest-growing used car marketplace, has launched an online tool which allows car and van owners to track the value of their vehicle. 

The Car Value Tracker uses millions of vehicle value data points gathered by Motorway to generate an up-to-date valuation for any vehicle, along with 24 months of historic pricing. Motorists can also opt-in to receive monthly updates to track their vehicle’s value over time. 

This new tool, the first of its kind in the market, gives car owners the confidence needed to pinpoint the right time to sell, by tracking how their car depreciates and appreciates according to market trends. 

Previously, car depreciation almost always followed a downward trend but, over the past two years, the industry has experienced unprecedented changes. Global supply chain shortages, a slow down in new car production and a rapidly changing economy have resulted in used-cars holding their value at a better rate – and sometimes even going up in value. Due to these changes, it’s now more important than ever for car owners to track the value of vehicles. 

car valuation trends over time

How it works

Using advanced data science techniques, the Car Value Tracker leverages historic data from thousands of similar cars that have sold through the Motorway platform, and hundreds of thousands of bids from dealers, to model each individual car’s valuation history.  Car owners will be presented with an interactive graph showing their car’s value today and how it has depreciated – or appreciated – over the previous 24 months. If the car owner has valued their vehicle on Motorway in the past, those valuations are also included on the graph. 

Key features: 

  • A free, up-to-date valuation for any car or van
  • An interactive graph with 24 months of historic pricing data, showing how a vehicle’s value has changed over time
  • Opportunity to sign up for monthly email alerts, to keep up-to-date with the vehicle’s value 
  • Ability to value and track multiple vehicles (perfect for multi car households!)

Harry Jones, Co-founder and Chief Product Officer at Motorway said: “At Motorway, we connect car owners with our nationwide network of dealers, to help them get a great price for their car. The Car Value Tracker is an exciting innovation, leveraging our extensive data and automotive knowledge to help car owners keep tabs on the value of their vehicles over time, and make confident decisions about selling their car, when the time is right.”

car value tracker

To track the value of your car, visit motorway.co.uk/car-value-tracker.

Two thirds of Londoners concerned ULEZ expansion will hurt their personal finances

  • 45% of Londoners polled said they won’t be able to afford to pay the £12.50 to drive in London’s expanded Ultra Low Emissions Zone (ULEZ)
  • Only 25% of Londoners polled, are aware the expansion has been confirmed for August 2023 
  • The cost-of-living crisis means two thirds of motorists can’t afford to switch to an electric vehicle or compliant petrol car

Research commissioned by used-car marketplace Motorway has revealed that nearly one third (31%) of Londoners plan to sell their vehicle in the next six months because of costs associated with the confirmed ULEZ expansion alongside the rising cost of living. 

Londoners are growing increasingly concerned about the expansion, with two thirds (67%) admitting they are worried about how it will affect their personal finances. Two thirds (65%) of those surveyed won’t be able to afford to switch to an electric vehicle or compliant car, before the zone is expanded. 

With the current cost of living crisis, 30% of Londoners would be more likely to sell their vehicle in the next six months, with many more set to follow suit. When asked about the reasons for selling their petrol or diesel car, over one third (37%) of Londoners said they would sell in order to buy an electric vehicle in light of the potential expansion of ULEZ.  However, due to the rising cost of living, many will be unable to afford to make this switch.

What’s more, the data reveals that three quarters (75%) of those in the capital are unaware the planned ULEZ expansion for August 2023 has now been confirmed.

While many people are not aware of the changes to come, since the zone expansion was announced, Motorway saw a 150% increase in car owners checking their vehicle’s ULEZ compliance in one weekend alone.

Alex Buttle, co-founder of used-car marketplace Motorway, said: “With the current cost of living crisis and the confirmed extension of London’s ULEZ in August 2023, more drivers who use the zone are questioning their current car ownership and driving habits. With big changes on the horizon, for any car owners affected, they can check their car’s compliance with Motorway’s ULEZ checker – and if they need to sell, we can help them get a great price.”

Motorway's ULEZ checker
To check if your car is ULEZ compliant, visit https://motorway.co.uk/ulez-checker

To value and sell your car, visit motorway.co.uk.

ENDS

Notes to Editors

Research conducted in December 2022 by Censuswide with a sample of 1,000 British car owners aged 18+ from London and Greater London.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Gender pay gap

In 2023, Motorway continued to help thousands of UK car owners to sell their vehicles, quickly, easily and for a great price whilst supporting our network of more than 5,000 dealers to acquire premium, used-car stock.

At the same time, we have continued to focus on cultivating our culture of equality, diversity and inclusion among our teams, and on continuously shaping the company behaviours, processes and policies required to do this.

In 2023, we put in place strategic initiatives to drive more inclusive hiring, in an effort to close our gender pay gap, which included:

  • Conducting a full review of our benefits, with the aim of improving our employee value proposition (EVP) in order to target top female talent. From this review, we  enhanced our maternity offering at the beginning of the year, going even further by expanding the package in October 2023, to six months fully paid maternity leave. Alongside maternity leave, we have introduced a workplace nursery scheme, allowing working parents to pay their nursery fees via salary sacrifice and save on tax. And finally, we have enhanced pension scheme offering. 
  • Job levelling across the business, to ensure clarity of standards and expectations at the ‘Head of’ level and above. This new levelling scheme will support Motorway with an unbiased promotion process moving forward.
  • Launching partnerships with Black Girls in Tech and She Can Code in order to advertise all our engineering roles with their networks, through their careers pages and newsletters. In 2023 we made one hire through our partners at Black Girls in Tech and in 2024 will continue investing in the gender balanced engineering teams of the future. 

However, like many other tech companies, our gender pay gap continues to be impacted by an ongoing shortage of women in the engineering sector. This inevitably limits the number of female candidates applying for open roles and has led to a gender imbalance at Motorway, specifically in our upper quartile, where 18% of the roles are made up of female talent. This unfortunately means that our mean gender pay gap is higher than we would like, at 21.4%. 

What will we do to change this in 2024?

Our purpose at Motorway is to build a better car market for tomorrow, for everyone. This of course means we need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company. 

In 2024, we will:

  • Leverage our EVP by communicating the experience of female talent working at Motorway. This will enable us to attract candidates who are a natural fit and value the benefits they’ll receive in return for their skills and experience. 
  • Introduce a mentorship programme aimed at supporting female talent at Motorway. 
  • Increase our focus on data, which will provide a better understanding of the diversity in our recruitment pipeline. This will allow us to make informed decisions on where to focus our diversity efforts, and ensure an equitable process.
  • Introduce company wide diversity & inclusion training for leaders and managers. Alongside interview training, this training will raise everyone’s awareness of their unconscious biases and this is the starting point to change behaviours. We will then roll out to all our employees.

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway launches new ad campaign

Real Motorway customer stories brought to life in latest campaign from the UK’s fastest-growing used car marketplace

Friday, 12th January 2024: Motorway, the UK’s fastest-growing used car marketplace, has launched a new campaign featuring true Motorway stories, highlighting the key customer benefit of selling a car for more money. 

Motorway connects car owners directly with their network of more than 5,000 car dealers. These verified dealers compete to buy each car in an online daily sale, allowing the seller to get more money in the process. For sellers, profiling and selling their car is a 100% online process, with their car collected from home for free. As a result, they get more money and a convenient selling process.

To bring this to life, Motorway’s new campaign features true car selling stories, with the first of two new ads featuring Jen’s story. The TV spot opens with Jen working from home, when her husband video calls to speak with Jen and their daughter. We see the daughter run through her tired and tattered bedroom, to speak to her father on screen. Jen’s husband works away from home, so they decide they no longer need two cars. Jen chooses to sell one of the cars on Motorway, which she’s able to do quickly and easily, all from her phone. When the offer comes through, Jen is shocked and delighted, as she received more money than she expected. Once the finance is paid off, Jen uses the remaining money to surprise her daughter with the bedroom of her dreams, resulting in a win for everyone in the family. 

In the second spot, we meet Ian, as he’s called into his manager’s office. After 35 years, he’s been made redundant and finds himself at a crossroads. Whilst considering his next career move, Ian hears a Motorway ad on the radio. After some time, he decides to sell his car on Motorway and is surprised to see the winning bid is far more than he was expecting. Ian uses the money from the sale of his car to buy a van and the tools, to finally take a leap of faith and become his own boss. We see Ian become a sole trader, fulfilling a lifelong goal. 

This new campaign builds on Motorway’s previous ‘Dealers Compete’ campaign, which drove understanding and awareness of Motorway’s unique proposition. With significant brand awareness in market, Motorway is now evolving this platform to focus on the customer benefit of getting more money.

In addition to the TVCs, Motorway’s through-the-line campaign includes radio, social and OOH. The campaign was created by Motorway’s in-house brand marketing team, produced by RSA films, directed by Stuart Rideout, with media planning and buying handled by MG OMD. Simon Morris, formerly the Chief Creative Officer of Amazon, was the Executive Creative Director for the campaign. 

Rachael Halliday, Brand Marketing Director at Motorway, said:

“Our research shows that for the majority of car sellers, getting the best price is their number one priority when choosing where and how to sell. Motorway’s nationwide network of dealers compete to give their best price, and as a result car sellers are surprised and delighted by getting more money than they expected. While selling a car can be a very transactional experience, the stories behind the wheel are incredibly relatable and moving – cars are a huge part of our lifestyles and finances. With so many of our sellers sharing their positive experiences with us, we knew we had to give these success stories a platform to help other car owners get more money too. 

“We’re confident this high-reach campaign will drive greater awareness, and connect with an even wider audience at a time when getting more money is more pertinent than ever. We feel this new campaign will really engage with car owners on a personal level, bringing the Motorway way to sell your car, to life in a more emotional and benefit-led way.”

Watch the new advert on YouTube here: Ian’s Story and Jen’s Story

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About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway launches innovative new transport offering, improving vehicle appraisal quality, speed and service for their dealers

London, 22nd February 2023Motorway, the UK’s fastest-growing used car marketplace, today announced the launch of Motorway Move – an enhanced end-to-end transportation solution for Motorway purchases; improving appraisal quality, speed and service levels. The innovative new transport solution has been designed to significantly improve the post-sale experience for dealers, making the process easier, faster, and more consistent, whilst delivering more value. 

Motorway Collect

Motorway Move is powered by two new proprietary technologies, built in-house by the team at Motorway. The first is Motorway Collect, a vehicle appraisal app, which enables more accurate and thorough vehicle appraisals. Motorway Collect will be rolled out to Motorway Move collections from today, driving quality, consistency and transparency in the vehicle collection and appraisal process. 

With Motorway Collect, the driver collecting the vehicle has access to the same vehicle profile from the Motorway daily sale. This enables them to compare the vehicle being collected to the original profile, resulting in a faster, more accurate appraisal process.

Motorway Collect also allows drivers to highlight any additional damage, upload photos directly to the app, and conduct a test drive. The purchasing dealer is able to review the vehicle’s full appraisal in Motorway Pro and make decisions on potential negotiations, if needed. 

When the transportation is complete, proof of delivery is also submitted by the driver in the Motorway Collect app, giving the purchasing dealer full transparency over the condition of their purchased vehicle. 

Designed to drive high quality and consistent appraisals, Motorway Collect provides dealers with peace of mind when outsourcing the collection of their purchases.

Motorway Dispatch

Network planning for Motorway Move will be driven by Motorway’s new transport management system, Motorway Dispatch

Designed to improve the speed and efficiency of vehicle deliveries, Motorway Dispatch drives faster vehicle collections and deliveries, through optimised planning and workforce management. The innovative network planning capabilities will see drivers placed in jobs that are most local to them, reducing wasted travel and supporting faster deliveries and less rescheduled jobs.

For dealers, this will save time and money as they will receive their vehicles faster, reducing days to sale. By streamlining operations, Motorway Dispatch will also reduce defects, such as reschedules, giving dealers confidence that their vehicles will be collected and delivered when expected. 

New, more competitive rates 

Finally, Motorway Move fees have been reduced by up to 10% when compared to the previous Motorway Transport product, with movements now from as little as £89. This offers dealers a competitive and all-inclusive price, highlighting Motorway’s commitment to delivering more value for dealer partners.

James Wilson, Chief Operating Officer at Motorway, said:

“When purchasing used-car stock with Motorway, our dealer partners need an efficient and effective vehicle transport provider. Transportation has been a pain point for many of our dealers and the wider industry, for a number of reasons, including the quality of appraisals, service levels and, of course, price.

“We’ve listened to feedback from dealers we work with and have fully enhanced our transport offering with a suite of new products and more competitive fees. This is a prime example of Motorway at its best – listening to dealer feedback and using smart technology to deliver a best in class experience. Motorway will now deliver more value than ever to our dealer partners, driving quality, consistent vehicle collections and deliveries.”

Dealers can book vehicle deliveries with Motorway Move on Motorway Pro.

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About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway announces sponsorship of ITV’s 2024 Guinness Six Nations broadcast coverage

London, 1st February 2024Motorway, the UK’s fastest growing used car marketplace, has today announced it will sponsor ITV’s broadcast coverage of the Guinness Six Nations, for the third consecutive year.

Motorway’s sponsorship will feature brand new creative idents, featuring one of rugby’s most well known former players and ITV Guinness Six Nations pundits, Lawrence Dallaglio. 

The new creative idents dramatise the feeling Motorway sellers have, when they sell their car on Motorway, for more money. The humorous ads feature rugby fans celebrating their highest offer, at times throughout the match when they probably shouldn’t be celebrating!

Click here to watch the idents

In one of four new creative idents, we see a team gathered in the locker room during halftime. The players look tired and downhearted, as they stare at the ground. The coach looks to motivate them with an impassioned speech. A phone ‘dings’ with a notification and we see one player excitedly cheering at his phone. He’s received his highest offer from Motorway, with a prompt to ‘Confirm Offer’. Just as he accepts the offer, we see ITV pundit Lawrence Dallaglio step out from the showers. In nothing but a yellow towel, Dallaglio reports, ‘Oh yeah he’s winning!’ The film ends with “Guinness Six Nations coverage, sponsored by Motorway”.

The sponsorship agreement, planned and brokered by Motorway’s media agency MG OMD, will span 10 live games across ITV’s coverage of the 2024 tournament. The sponsorship kicks off with the first game on 2nd February, France v Ireland and will include a comprehensive activation package, with the whistle to whistle 10 second creative idents before games, during half-time and in post match coverage.

This partnership continues Motorway’s sponsorship of primetime sports coverage, following their sponsorship of TNT Sports’ broadcast coverage of the Premier League for the 2023/2024 season. 

Rachael Halliday, Brand Director of Motorway, said: “We’re proud to be sponsoring ITV’s coverage of the Guinness Six Nations for the third consecutive year. As one of the most watched and talked about sports fixtures in the UK, it’s a prime spot for Motorway to be driving awareness and consideration as the definitive way to sell a car for more money. 

“This year we’ve created a series of creative idents, which bring to life the celebratory feeling when you sell your car for more money – a feeling shared with rugby fans when their team scores the winning try. With this high reach sponsorship, we hope to help even more car owners sell their cars online for more money, to our nationwide network of thousands of dealers.”

Simon Daglish, Group Commercial Director, ITV said: “2024 is a big year for sport at ITV, and so we can’t wait for the Six Nations tournament next month. We’re delighted to partner with Motorway on such a high calibre sporting event for the third consecutive year.”

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About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Gender pay gap

At Motorway, we help thousands of UK car owners sell their vehicles every week so it’s important we have diverse teams to represent the customers we serve.  We are focussed on promoting equality, diversity and inclusion among our teams, and on continuously shaping  the company behaviours, processes and policies required to do this.

It should go without saying we are committed to equal pay: the payment given to men and women doing the same job at the same level. 

As a company that has rapidly scaled to more than 250 people, this year we are reporting our gender pay gap for the first time – the difference between the average hourly pay of men and women across all roles at Motorway.  

Like many tech companies, our gender pay gap has been impacted by an ongoing shortage of women in the UK tech sector, which often limits the number of female candidates applying for open roles.   This shortage has led to a gender imbalance at Motorway, where more than a third of our teams are technical specialists such as engineers and product developers. Currently, whilst a third of our Motorway team is female, the percentage is lower in our tech and leadership teams, and this has contributed to our gender pay gap being higher than we would like, at 19.7 percent.

We want to do better than this.  We need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company.  Actions we are taking include:

  • Partnering with progressive organisations to support our focus on recruiting specialist female tech talent such as She Can Code and Black Girls in Tech
  • Ensuring female candidates are interviewed for all senior management and leadership positions, with a minimum of one female on each shortlist
  • Ensuring our hiring managers undertake training on how to recognise and avoid unconscious bias
  • Helping more junior women and men at Motorway progress to more senior roles  through our learning and development programme
  • Giving every high potential senior level team member, regardless of gender, the opportunity to partner with an executive team mentor who can advise, champion and support them in their careers (2023)
  • Investing in our Diversity and Inclusion Committee which comprises a cross section of our teams and is focussed on making Motorway an even more diverse and inclusive place to work

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.

Motorway appoints Oliver Grummell, formerly of Ocado and Tesco, as first Commercial Director

London, 30th August 2023Motorway, the UK’s fastest-growing used car marketplace, today announced the appointment of Oliver Grumell as the company’s first Commercial Director.

Oliver joined Motorway at the end of July after spending four years at Ocado where he led the roll-out of their solution to retailers across the world, including some of the biggest retailers in the US. Prior to Ocado, Oliver was at Tesco for 11 years where he held a range of roles, including running their marketplace business. 

In his role as Commercial Director at Motorway, Oliver will lead the commercial and operations teams for Motorway’s dealer side of the business, overseeing teams across the London and Brighton offices. Oliver will be instrumental in ensuring Motorway continues to provide Motorway’s dealer partners with the best stock acquisition experience, supporting their profitable growth. Oliver will report to James Wilson, Chief Operating Officer.

Motorway saw its sales more than double year on year from £841m in 2021 to £1.7bn in 2022. This rapid growth demonstrates continued demand for Motorway’s service, which matches people selling their car with car dealers looking to acquire stock. By removing the middlemen and bringing the process online, the platform delivers a better deal for both sides, with a more efficient experience, driven by technology. 

James Wilson, COO, Motorway, said:

“We’re delighted to have Oliver join the Motorway team. He brings a wealth of highly relevant experience from two very strong retail and e-commerce brands, both in the UK and internationally.  We still have lots of opportunities to innovate for our dealer partners, unlocking more high quality stock and delivering profitable growth for our dealers.  Oliver will play a critical role in this. It’s great to have him on the team and I’m excited to see what he will deliver!”

Oliver Grummell, Commercial Director, Motorway, said:

“Motorway has been on an incredible trajectory over the last few years – with sales more than doubling in the last year. They have created high-performing teams that always go the extra mile in delivering for their customers and dealer partners. I’m excited to join this award-winning business at such an exciting time and help them on their journey to become the world’s most trusted way to buy and sell cars.”

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway appoints Liz Kistruck, formerly of Expedia and Hotels.com, as first Chief Financial Officer

London, 27th July 2023Motorway, the UK’s fastest-growing used car marketplace, today announced the appointment of Liz Kistruck as the company’s first Chief Financial Officer.

Liz joins from fashion technology platform Lyst, where she was CFO. Prior to Lyst, Liz was at Expedia Group for 14 years and held various roles including CFO for Hotels.com, CFO for Expedia for Business, as well as SVP Global Marketing Analytics. In these roles, she led large, multinational teams through significant growth and transformation.

Liz brings the perfect blend of experience, having led expansion at both world-leading internet companies and smaller start ups. Central to her role will be leadership of the finance and legal functions as well as strategic partner to the leadership on opportunities for growth and acceleration. As Motorway continues to grow market share at a rapid pace, Liz will help take Motorway to the next stage of that growth and profitability. 

Motorway saw its sales more than double year on year from £841m in 2021 to £1.7bn in 2022. This rapid growth demonstrates continued demand for Motorway’s service, which matches people selling their car with car dealers looking to acquire stock. By removing the middlemen and bringing the process online, the platform delivers a better deal for both sides, with a more efficient experience, driven by technology. 

Tom Leathes, Co-founder and CEO, Motorway, said:

“We’re thrilled to have Liz join the executive team at Motorway. We’re at a pivotal stage in our growth and Liz’s highly relevant marketplace and public markets experience, strong values and focused approach make her the perfect person for this role. I look forward to working closely with Liz to help shape the future of the business going forward.”

Liz Kistruck, CFO, Motorway, said:

“Motorway’s sustained growth over the past few years is truly impressive and I’m excited to join the team at such an important stage in the journey. Working with Tom and the rest of the management team, I’m looking forward to being part of leading Motorway on the next phase of its expansion.”

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway extend their daily live sale times, to give dealers more time to bid

London, 18th October 2023Motorway, the UK’s fastest-growing used car marketplace, today announced it is changing the hours of its daily live sale to enable dealers to start placing bids from 7pm the night before, until 3:30pm the following day.

To date, dealers have been given access to preview the next day’s sale from 7pm which meant they could select and save vehicles that went into the live sale at 8am the following day in advance. However, feedback from Motorway’s dealer partners revealed that they would prefer to have more flexibility to start bidding when convenient for them. 

From today, dealers can now bid from 7pm the night before, with the live sale ending the following day at 3:30pm, half an hour later than previously. This change will give dealers more time to bid and make it easier than ever to secure stock when convenient to them.

Dealers can also make the most of Motorway’s proxy bidding feature alongside this new earlier live sale time. Proxy bidding allows dealers to set a maximum bid for a vehicle during the sale, automatically bidding on their behalf in increments of £50 so they can be sure they never overpay to secure a vehicle.

Oliver Grummell, Commercial Director, Motorway, said:

“Thanks to the open and honest relationship we have with our dealer partners, they regularly provide us with valuable feedback on how we can improve their experience. And in turn, we can act quickly to make improvements to our platform to do just that. In this case, it’s extending the hours of our live sale to better suit our dealers’ schedule. We know that some of our dealers like to get ahead and review cars the night before the sale starts. Those dealers have been asking us to enable them to bid the night before as well, so that’s exactly what we’ve enabled. And coupled with our proxy bidding feature, our smart tech can do the heavy lifting for them, without ever over-bidding. This is just one of the ways we are laser-focused on making the dealer experience even better at Motorway.”

The team has launched a series of new products and features in 2023 to further improve the dealer experience for acquiring stock, including Motorway Pay – an industry-first solution that enables dealerson to fund a secure online wallet and then release money to private sellers instantly to complete transactions. Motorway has also introduced other innovations to further strengthen the platform this year, including new service history filters, purchase status tag filters, surfacing mechanical or electrical damage and MOT data. All of these new features help dealers save even more time when acquiring premium, privately owned used-car stock.

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About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway launches refer a friend scheme

All Motorway customers now have the opportunity to split £100 in Amazon.co.uk Gift Cards with our new refer a friend scheme here. This reward level applies to all referrals where a car is successfully sold and collected.

Every time a customer refers a friend, who completes the sale of their car with Motorway, they will each get an Amazon.co.uk Gift Card as a reward – worth £50 each. It pays to be a Motorway customer!

To learn more about how our rewards scheme works and how to refer your friends, read on.

Refer a friend to Motorway to receive a £50 Amazon.co.uk Gift Card
Split £100 with a friend, when they sell their car with Motorway

How do I refer my friends?

All Motorway customers can become referrers – you don’t even need to have sold your car with us! Simply sign up on our refer a friend page, powered by Mention Me, and you’ll be able to share a unique referral link with your friends.

Remember – your friends have to sign up through your link before they start selling their car. We can only give you both your referral reward if they’ve taken this first step, otherwise we won’t be able to track the referral. 

Want to know more? Read on!

You can sign up to get your link by visiting motorway.co.uk/refer.

Do I need to have sold my car with Motorway to start referring friends?

No, you don’t need to have sold your car with Motorway to take part in our referral scheme. To start referring your friends, sign up at motorway.co.uk/refer.

How can I distribute my referral code?

When you sign up to be a Motorway referrer, you’ll have the option to share your code directly with your social media accounts, email, SMS, or Whatsapp. You will also be emailed the link, so you can forward it to whoever you like.

For your friends to be eligible, they need to have not sold a car with Motorway within the last twelve months, they need to follow the link prior to selling their car with Motorway, and they need to complete the sale of their car, with their car collected by the dealer. 

When do I get sent my referral reward?

Both you and your referred friend will receive your £50 Amazon.co.uk Gift Cards once your friend has completed the sale of their car, with their car collected by the dealer. If you are both eligible for our referral program, and used the referral link, you will both get your Amazon.co.uk Gift Cards over email within seven days of completion of the sale. 

How do I know I’ve received my reward?

You and your friend will each receive an email from us with your £50 Amazon.co.uk Gift Card and instructions for adding it to your Amazon account.

Can I add a referral after I’ve sold my car?

You can’t retrospectively use a referral link; in order to be eligible for our refer-a-friend scheme, you must share the link with your friends before they start to sell their car with Motorway. Equally, if you’re the one who’s been referred, you’re ineligible for the scheme if you’ve sold a car with Motorway in the last twelve months.

Can I use the referral scheme if I’ve already sold a car with Motorway?

Motorway customers can refer friends at any time.

However, the friends you refer to Motorway are ineligible for our scheme if they have sold their car with Motorway in the last twelve months. 

Is there a limit to the number of people I can refer?

Nope! Please spread the word – we would be delighted to help all of your friends and family sell their cars.

All referrals that end in the completion of a car sale, with the car collected and paid for by the purchasing dealer, are valid and will be rewarded with £50 in Amazon.co.uk Gift Cards for both the referrer and their friend.

Get your referral code now at motorway.co.uk/refer

Motorway launches major marketing campaign, with new TV ad where dealers take centre stage

motorway tv ad 2021

Motorway, the UK’s fastest-growing way to sell your car, has launched a major new campaign spanning TV, OOH, radio and digital. The campaign is the first piece of work from the brand’s new agency line up of Wonderhood Studios and MG OMD, highlighting the range of benefits consumers can get by selling their car the Motorway way.  

The TV ad, directed by Scott Lyon through Outsider, follows the journey of a Motorway customer enjoying the end-to-end Motorway experience for the first time.  As he uploads his car onto the platform whilst relaxing in his bathtub, viewers are given a sneak peek into what happens behind the scenes to get Motorway customers the best deal. 

Set on an actual motorway, car dealers race against each other to reach the car, all bidding to get the best price. The winning dealer performs a daring stunt from his vehicle to collect the car, ultimately resulting in the blissfully unaware customer getting £1,000 more than expected all while in the comfort of his home. 

The TV is supported by radio, social and an OOH campaign launching in September which unveils Motorway’s newly refreshed visual identity.

Lloyd Page, Chief Marketing Officer at Motorway, said:

“The used car market is incredibly buoyant right now with people looking for a fast and easy way to sell their car for a great price. We’ve already helped over 65,000 consumers sell their car for more and this new campaign will now propel our brand awareness to the next level, ensuring anyone in the UK who wants to sell a car knows that there is only one way to do it, the Motorway.”

The campaign launch comes after Motorway announced in June that it had secured £48m in venture capital investment after seeing sales triple over the last 12 months. The company has completed over 65,000 car sales through its website since it started in 2017, with a new sale currently being agreed every 10 minutes.”

Watch the new Motorway TV ad below: