We are excited to announce that we have launched a new radio advert today across commercial UK radio.
The ad features a voiceover by Neil Morrissey, one of the UK’s most well-known actors. Neil is familiar from numerous TV programmes including Men Behaving Badly, Line Of Duty, The Night Manager, Skins and Bob The Builder.
The creative called ‘All In One Place’, puts you in the heart of a live car auction where the amount of money you get offered for your vehicle keeps on going up and up.
The experience is explained as being just like selling with Motorway – the comparison site to sell your car!
We are really pleased with the concept and production and would like to thank Neil Morrissey for his voiceover work and Space City who produced the advert from start to finish.
You can hear the ad airing on commercial radio stations within the Global and Bauer Media groups throughout 2020. The campaign was planned by Rocket and Mark Helm Media.
Exeter is the UK’s greenest motoring hotspot, with the fastest growth in ULEV ownership since 2018, up more than 150%, according to DVLA registration data analysed by Motorway.
A Freedom of Information (FOI) submission was made by Motorway.co.uk to the Driver and Vehicle Licensing Agency (DVLA) in December 2019, requesting the most up-to-date figures on Ultra Low Emissions Vehicles (ULEVs) registered in the UK. ULEV figures include all-electric vehicles, electric range-extender vehicles and plug-in hybrids (PHEVs).
The latest figures*, broken down by region and local authority, reveals the total number of ULEVs registered in the Exeter local authority, as of Q3 2019, was 1,194. This compares to just 464 in Q3 2018; that’s an increase of 157%. Next on the list is Warwick, where the take-up of ULEVs has more than doubled (128%) over the same period.
ULEV is the term used to describe any vehicle that uses low carbon technologies, emits less than 75g of CO2/km from the tailpipe and is capable of operating in zero tailpipe emission zone for a range of at least 10 miles (SMMT). ULEVs range from pure electric vehicles and fuel cell electric vehicles, to plug-in hybrids and extended range electric vehicles.
According to FOI data, seven of the top ten local authorities for ULEV registrations since 2018, are London boroughs, with Newham and Waltham Forest seeing annual growth of 114% and 82% respectively. At the bottom of the green motoring table are Sunderland and Wychavon, a district in Worcestershire, where ULEV numbers have grown less than 7% over the past 12 months.
The following table shows the ten local authorities that have seen the fastest growth in ULEV registrations, 2019 vs 2018.
Local Authority
Number of ULEVs registered (Q3-2018)
Number of ULEVs registered (Q3-2019)
% Increase in ULEVs
Exeter
464
1,194
157.3%
Warwick
414
943
127.8%
Newham
307
657
114.0%
Waltham Forest
330
602
82.4%
Redbridge
525
948
80.6%
Islington
570
1,026
80.0%
Tower Hamlets
559
1,003
79.4%
South Northamptonshire
320
571
78.4%
Barking & Dagenham
255
449
76.1%
Enfield
549
958
74.5%
The following table shows the ten local authorities – excluding London boroughs – that have seen the fastest growth in ULEV registrations, 2019 vs 2018.
Local Authority
Number of ULEVs registered (Q3-2018)
Number of ULEVs registered (Q3-2019)
% Increase in ULEVs
Exeter
464
1,194
157.3%
Warwick
414
943
127.8%
South Northamptonshire
320
571
78.4%
Weymouth
58
96
65.5%
Broxbourne
133
220
65.4%
Bury
262
420
60.3%
Mendip
227
357
57.3%
Mid Sussex
424
665
56.8%
Stevenage
95
148
55.8%
Solihull
1,481
2,296
55.0%
The following table shows the ten local authorities that have seen the slowest growth in ULEV registrations, 2019 vs 2018.
Local Authority
Number of ULEVs registered (Q3-2018)
Number of ULEVs registered (Q3-2019)
% Increase in ULEVs
Sunderland
340
362
6.5%
Wychavon
444
474
6.8%
Milton Keynes
6,445
6,896
7.0%
Copeland
78
84
7.7%
Barrow-in-Furness
52
56
7.7%
North Warwickshire
165
180
9.1%
Huntingdonshire
782
856
9.5%
Neath Port Talbot
90
99
10.0%
Stratford-on-Avon
371
414
11.6%
Stoke-on-Trent
317
357
12.6%
Regions
Renfrewshire is the most prolific region for ULEV registrations with green motor ownership rising by almost three quarters since 2018, up 71.1% between Q3 2018 and Q3 2019. This compares with growth of just 5.8% in the Gloucestershire region over the same period.
The following table shows the top regions (excluding London) for ULEV ownership, 2019 vs 2018.
Region
Number of ULEVs registered (Q3-2018)
Number of ULEVs registered (Q4-2019)
% Increase in ULEVs
Renfrewshire
1,857
3,178
71.1%
Devon
1,834
3,053
66.5%
Essex
2,554
3,743
46.6%
South Yorkshire
2,623
3,828
45.9%
Warwickshire
1,700
2,476
45.6%
Alex Buttle, director and spokesperson at Motorway comments:
“These figures show a huge disparity between areas that are embracing greener motoring and areas where take-up of ULEVs is in the slow lane. They highlight the need to focus not just at a national level, but also to confront issues at a regional level in areas where ULEV take-up is lagging behind. The government is now under tremendous pressure to encourage motorists to move to electric cars and other forms of ultra-low emissions vehicles in time for the 2040 switchover.
“According to recent SMMT figures, 10% of UK new car sales are now in the alternative fuel categories (including electric and hybrid variants combined), however, pure electric registrations still only make up around 2% of the total number of new car sales.
“While they are cheap to run and most owners are keen to drive less-polluting cars, too many people who rely on their vehicles for work and leisure, are holding off making the switch while there are question marks around the charging infrastructure and the initial outlay of moving to an EV.
“Now that we’re leaving the EU on 31st January, the government can finally turn its attention back to domestic matters, and hopefully that includes ensuring momentum is not lost on our “Road to Zero” emissions.
“With consumer confidence low and with the domestic auto industry suffering, is now the time for the government to introduce EV purchase subsidies to help consumers make the leap to electric? The ball is firmly in its court.”
