Used car marketplace Motorway appoints Trainline’s Victoria Biggs as Chief Communications Officer

  • Biggs is responsible for public relations, internal communications and sustainability
  • She joins the executive team, reporting into Chief Executive Officer Tom Leathes
  • Appointment follows recent $190m funding round and appointment of James Wilson as COO 

LONDON, 20th January 2022:  Motorway, the UK’s fastest-growing used car marketplace, has appointed Victoria Biggs to the newly created role of Chief Communications Officer.  

Biggs joins from Trainline, the leading independent rail and coach platform, where she led global communications during a period of rapid growth and the company’s successful listing on the London Stock Exchange.  She was also responsible for sustainability, working with senior management to define Trainline’s purpose and with teams across the business to manage the company’s environmental impact.

Biggs brings more than 20 years’ experience in strategic communications for high growth tech companies including eBay and Trainline, as well as at leading UK and global communications consultancies.  She takes responsibility for Motorway’s communications functions and sustainability strategy, and joins the Motorway executive team, reporting into CEO, Tom Leathes. 

Motorway enables customers to quickly and easily sell their cars for the best price from the comfort of home using only a smartphone. With a network of more than 4,000 professional car dealers using the platform to directly bid on these vehicles, Motorway helps customers sell their cars for up to £1,000 more in as little as 24 hours – while supporting its car dealer partners to acquire the best used car stock online.

In November 2021, Motorway was valued at more than $1bn in a new funding round of $190m, co-led by Index Ventures and ICONIQ Growth, with existing investors Latitude, Unbound and BMW i Ventures also participating.  It reported seeing 300% YOY growth with a run-rate to deliver more than $2bn in sales during 2022.  

Biggs’ appointment follows fast on the heels of the appointment of James Wilson, former Director of Marketplace Fulfillment for Amazon UK, as Chief Operating Officer. 

Tom Leathes, CEO of Motorway, comments:

“I’m delighted to welcome Victoria to the Motorway family. On the back of unprecedented growth in the last 12 months, investing in the best possible talent is imperative to our continued success. And that is exactly what we have found in Victoria. Her incredible experience working for high growth tech companies like Trainline and eBay makes her an invaluable addition to our team – both spearheading our sustainability strategy and leading our communications as the business continues to grow at an accelerated pace.”

On joining Motorway, Victoria Biggs comments:

“I’m excited to be joining a business that has such a strong customer focus and is harnessing the power of technology to build a better car market for everyone.  Motorway has already achieved incredible growth and I’m looking forward to joining the team as we continue to scale and become the most trusted and sustainable used car marketplace.”

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – the online-only platform connecting private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.  Since launching in 2017, Motorway has grown to a team of over 250 and has completed over 100,000 successful car sales for customers across the UK. 

For more information visit motorway.co.uk

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Emma Hazan

Sidekick Comms

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Motorway to sponsor ITV’s live coverage of the Guinness Six Nations

ITV today announces that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023.

Motorway, the UK’s fastest growing used car marketplace, will sponsor ITV’s live coverage of the tournament, encompassing broadcast sponsorship of coverage across ITV and STV.

The two-year sponsorship agreement planned and brokered by Motorway’s media agency, MG OMD, will include a comprehensive activation package, including catch-up sponsorship on the ITV Hub, digital creative executions, and social support on ITV Platforms and on Twitter Amplify for the 2022 and 2023 tournaments. Creative executions and sponsorship idents will be produced by Motorway’s creative agency, Wonderhood Studios.

As part of increased coverage of the tournament beginning this year, ITV will provide exclusive live coverage of ten of the fifteen matches during the six-week tournament, starting on Saturday February 5 with Ireland’s game against Wales at the Aviva Stadium in Dublin, which kicks off the tournament.

ITV’s ten games include all home matches of England, Ireland, Italy and France.

Lloyd Page, CMO at Motorway, said:

“We’re proud to partner with ITV and bring one of the biggest sporting tournaments in the world to millions of rugby fans via our sponsorship of ITV’s Live Coverage of the Guinness Six Nations. After a year of outstanding growth, this sponsorship gives us a fantastic opportunity to continue driving awareness of Motorway as the best way for people to sell their car for free, thanks to our easy-to-use website and access to thousands of dealers in our nationwide dealer network.”

Tom Cocker, Executive Director at MG OMD, said:

“We are delighted to support Motorway in their sponsorship of the upcoming Guinness 6 Nations coverage on ITV. This represents the next exciting stage in the Motorway journey, to build on current successes, and drive brand fame and salience in an incredibly competitive and buoyant car selling market. Working with ITV offers a unique opportunity to connect with key audiences at scale across multiple platforms. We are incredibly excited to see it come to life.

Simon Daglish, Deputy Managing Director of ITV Commercial, said:

“This fantastic new deal brings ITV together with an emerging major player in the market, extending their brand reach to a whole new audience and providing an opportunity for us to work with them on a comprehensive and innovative sponsorship package. With England, Ireland, France and Italy home games now forming our Six Nations portfolio, we’re bringing ITV viewers a wealth of superb rugby that forms part of our year of live sport in 2022.”

– Ends –

Notes To Editors

For more information please contact Tom Hodson on 07557 494401 or tom.hodson@itv.com

About ITV

ITV connects millions of people every day, making content they can’t get enough of, and reflecting and shaping the world we live in… and we do all this through the power of creativity.

We are a leading media and entertainment company, with the largest free-to-air commercial television network in the UK, a global production and distribution business and a growing Direct to Consumer business. Engaging audiences in the UK and around the world with creative, high-quality content is at the core of everything we do.

We reach over 40 million viewers every week with our programmes on ITV’s family of channels, as well as through ITV Hub.

ITV Studios is home to some of the best creative minds, crafting over 7,000 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, Spain, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 90,000+ hours to broadcasters and platforms around the world.

ITV has several SVOD services with over 3 million subscribers worldwide, including BritBox UK, BritBox International which is available in the US, Canada, Australia, and South Africa and will soon be available in The Nordics, and ITV Hub+ (the ad-free version of the ITV Hub with download functionality).

Our Social Purpose is to shape culture for good. It is an integral part of how we set and deliver our business goals, and has four focus areas: Better Health, Diversity & Inclusion, Climate Action and Giving Back.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – the online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Since launching in 2017, Motorway has grown to a team of over 250 and has completed over 100,000 successful car sales for customers across the UK. 

For more information visit motorway.co.uk

Motorway – Motor Trader Awards: Online Used Car Trading Platform Award 2021

We are extremely honoured to win the Online Used Car Trading Platform Award at the Motor Trader Industry Awards 2021

This year’s awards ceremony took place on Tuesday 30th November at London’s iconic Grosvenor House Hotel on Park Lane.  

Motorway – Winner of the Online Used Car Trading Platform Award at the Motor Trader Industry Awards 2021.
Motorway – Winner of the Online Used Car Trading Platform Award at the Motor Trader Industry Awards 2021.

A huge thank you to our fantastic team for all your hard work throughout another challenging year. Congratulations to all the winners, and a huge thank you to Motor Trader Magazine’s editor John Kirwan and to the judges for believing in our service!

As the UK’s fastest-growing used car marketplace, we love helping dealers buy better stock online, without the middlemen. 

Motorway sales director James Bush said:

“We are absolutely thrilled to be awarded the best Online Trading Platform of the Year at the illustrious Motor Trader Awards 2021.

“Everyone at Motorway is extremely passionate about giving our sellers and dealers the ultimate experience in buying and selling cars. To receive such a prestigious award, at an event like this, is a very proud moment for everyone across the business.

“With the vast expansion plans we have in place for 2022, we are aiming to provide an even slicker place to buy and sell cars – and we are really excited to take this accolade to spur us on to further achievements in the new year.”

Dealers can sign up to buy exclusive, privately-owned used car stock at Motorway here.

Motorway raises $190m Series C funding round from Index Ventures and ICONIQ Growth

  • Motorway is valued at over $1bn in a new funding round of $190m, co-led by Index Ventures and ICONIQ Growth, with existing investors Latitude, Unbound and BMW i Ventures also participating
  • Motorway has seen 300% YOY growth and is on a run-rate to deliver more than $2bn in sales over the next 12 months
  • Company also announces the appointment of James Wilson, former Director of Marketplace Fulfillment at Amazon UK, as Chief Operating Officer 

Motorway, the UK’s fastest growing used car marketplace, has today achieved unicorn status with a valuation of over $1bn following a $190m Series C funding round. 

The round is led by Index Ventures, backers of Deliveroo, Etsy and Dropbox, and ICONIQ Growth, a leading Silicon Valley technology investment firm and partners of Collibra, Miro and Wolt. Existing investors Latitude, Unbound and BMW i Ventures also participated in the round. 

Revolutionising the used car market

Motorway enables customers to quickly and easily sell their car for the best price from the comfort of home using only a smartphone. With a network of 4,000 professional car dealers using the platform to directly bid on these vehicles, Motorway helps customers sell their car for up to £1,000 more in as little as 24 hours – while supporting its car dealer partners to acquire the best used car stock online.

Motorway’s rapid growth 

Motorway’s continued focus on product innovation and improving the customer experience meant it was well positioned to capitalise on the behavioural change driven by the pandemic, with both dealers and car owners increasingly seeking to buy and sell cars online. As a result, Motorway recorded a 300% uplift in third-quarter sales to $411 million compared with $105 million last year.

Over 100,000 used cars have been sold on Motorway since launch, with over 8,000 cars currently being sold a month and a new sale being agreed every five minutes. This recent surge in sales puts Motorway on a run-rate to deliver over $2bn in completed sales over the next year, making it one of the world’s fastest growing online used car marketplaces.

Investment in the customer experience

This new $190m investment will be used to hire the best tech talent and build a world-class team across the business, focussed on improving the customer experience and making Motorway the definitive way for people to sell their cars.  The team is expected to grow from 250 to over 350 over the next 12 months.

​​Along with the investment round, Motorway is also announcing the appointment of James Wilson, former Director of Marketplace Fulfillment for Amazon UK, as Chief Operating Officer. James brings significant experience in online commerce for both consumers and businesses, delivering world-class customer experiences at scale. This follows Motorway’s appointment of Lloyd Page (formerly of Moneysupermarket and John Lewis) as Chief Marketing Officer earlier this year.

Tom Leathes, CEO of Motorway, says:

“In 2017, we set out to reinvent how people sell their cars, transforming a broken offline process by introducing a superior online experience. Our team has dedicated themselves to this mission through unprecedented times – enabling us to turn a traditionally lose-lose market into a win-win for our customers and dealer partners.

“We’re now completing over 8,000 car sales a month. That’s a big number, but still less than one percent of UK used car sales – so there’s massive opportunity ahead. We’re thrilled to be working with the teams at Index, ICONIQ and the other investors in this new funding round. It will help us scale even faster, as we strive to build the best technology team in Europe, and change the used car selling experience for the better.”

Danny Rimer, Partner at Index Ventures, says:

“Since joining the board, following our initial investment in June, I have experienced first-hand just how fast Motorway is growing and how agile the team is in scaling the business to support this incredible growth.  Strong leadership, coupled with great technology to fuel an incredibly powerful platform, has enabled Motorway to step up a gear and move into the fast lane –  they’ve taken advantage of the strong market conditions and changing consumer and dealer behaviour to become the go-to place for people selling their car.” 

Yoonkee Sull, Partner at ICONIQ Growth says:

“The used car market’s move online is only accelerating and we believe Motorway is delivering the best consumer experience and the most differentiated supply to dealers in the UK. We believe that while Motorway has already exhibited exceptional growth, the company is just at the beginning of its journey. We are thrilled to support the entire Motorway team in their mission to become the most trusted brand and destination for used car transactions for years to come.”

Motorway previously raised $67.7m in a Series B round in June 2021. This latest investment brings its all-time raise to $273m since it was founded by serial entrepreneurs Tom Leathes, Harry Jones and Alex Buttle in 2017. With offices in London and Brighton, the team has since grown to 250, more than half of whom are in the technology, design or product development teams.

Motorway Founders
Motorway founding team (from left to right): Alex Buttle (Co-Founder & Marketing Director), Tom Leathes (Co-Founder & CEO), Harry Jones (Co-Founder & Chief Product Officer)

Motorway launches major marketing campaign, with new TV ad where dealers take centre stage

motorway tv ad 2021

Motorway, the UK’s fastest-growing way to sell your car, has launched a major new campaign spanning TV, OOH, radio and digital. The campaign is the first piece of work from the brand’s new agency line up of Wonderhood Studios and MG OMD, highlighting the range of benefits consumers can get by selling their car the Motorway way.  

The TV ad, directed by Scott Lyon through Outsider, follows the journey of a Motorway customer enjoying the end-to-end Motorway experience for the first time.  As he uploads his car onto the platform whilst relaxing in his bathtub, viewers are given a sneak peek into what happens behind the scenes to get Motorway customers the best deal. 

Set on an actual motorway, car dealers race against each other to reach the car, all bidding to get the best price. The winning dealer performs a daring stunt from his vehicle to collect the car, ultimately resulting in the blissfully unaware customer getting £1,000 more than expected all while in the comfort of his home. 

The TV is supported by radio, social and an OOH campaign launching in September which unveils Motorway’s newly refreshed visual identity.

Lloyd Page, Chief Marketing Officer at Motorway, said:

“The used car market is incredibly buoyant right now with people looking for a fast and easy way to sell their car for a great price. We’ve already helped over 65,000 consumers sell their car for more and this new campaign will now propel our brand awareness to the next level, ensuring anyone in the UK who wants to sell a car knows that there is only one way to do it, the Motorway.”

The campaign launch comes after Motorway announced in June that it had secured £48m in venture capital investment after seeing sales triple over the last 12 months. The company has completed over 65,000 car sales through its website since it started in 2017, with a new sale currently being agreed every 10 minutes.”

Watch the new Motorway TV ad below:

The Motorway TV ad on YouTube

Over half of London motorists don’t know the ULEZ is expanding on 25th October

London’s Ultra Low Emission Zone (ULEZ) is set to expand on Monday, yet only 43% of motorists in and around the city are aware, according to new research from used car marketplace, Motorway

Cars, motorcycles, specialist vehicles, and minibuses will either need to meet the ULEZ emission standards or pay a £12.50 daily charge when driving within the expanded zone. While car owners can check compliance of their vehicle with Motorway’s ULEZ checker, only 35% of motorists in and around London know how to check if their vehicle will be charged.

Even fewer motorists are confident on the new boundaries.  While 73% are aware Central London will be included: 

  • Only 29% are aware it stretches across areas of South West London (including Croydon, Kingston upon Thames, Merton, Richmond upon Thames, Sutton, and Wandsworth) 
  • Only 33% areas of West London (including Brent, Ealing, Hammersmith and Fulham, Harrow, Hillingdon, Hounslow, Kensington, and Chelsea) 
  • Only 33% in the North (including Barnet, Enfield, Hackney and Haringey)
  • Only 33% in the South East (including Bexley, Bromley, Greenwich and Lewisham) 
  • Only 37% in the North East (including Barking and Dagenham, Havering, Newham, Redbridge, Tower Hamlets and Waltham Forest)

In fact, from 25th October, the existing zone in central London will expand to the North Circular Road (A406) and South Circular Road (A205) – potentially putting many out of pocket as they adjust to the changes. Londoners that are returning to the office even just two days a week and entering the ULEZ in a non-compliant vehicle, would incur £1,125 in charges per year, while a driver who entered the ULEZ five days a week for work would have to pay up to £2,800 a year.*  

Therefore, it is unsurprising 31% would like to learn more about the zone, and one in seven (14%) plan to sell their vehicle within the next six months. 

As seen in recent news, there has been a surge in interest for electric vehicles, with two thirds (65%) of motorists in and around London likely to buy an electric vehicle in light of the expansion. 

This is despite the fact 29% are concerned that they would not be able to charge the vehicle at home, while 28% are worried that their freedom will be limited when waiting for the car to charge. However, 30% of those surveyed do think that it is necessary for the London ULEZ to be extended to improve the air quality.

new ulez 2021
The new ULEZ, expanding on 25 October 2021. Image source: TFL, ulez.co.uk and airqualitynews.com

Motorway has launched a ULEZ checker to help people find out if their vehicle meets the emissions standards of the expanded zone.  The online tool has already completed over 30,000 ULEZ compliance checks in the first seven days since its  launch on Tuesday 12th October.

Tom Leathes, CEO at Motorway, says:

“Despite having over three years to prepare for the ULEZ expansion, more than half of drivers in and around London are clearly still in the dark about this news and will get a nasty surprise when they cross the north or south circular on Monday.  If the car you’re driving means you’ll be charged when you enter the ULEZ, then selling it may be an obvious choice to save money.  

“With used car prices at an all-time high, now is a great time to sell – and even non-compliant cars are going for great prices as those who live outside of Clean Air Zones like the ULEZ won’t be feeling the pinch of these fuel charges.”

Amanda Stretton, motoring expert said: 

“It’s really shocking that despite Transport for London’s best efforts to communicate the expansion of the ULEZ  only 43% of drivers around the London area have a clue about it. Add to that only 35% know how to even check if their vehicle will be charged! Clearly motorists have had their heads in the sand about this but with more cars on the road now that people are returning to work, we will see a large number of unaware drivers facing penalties from 25th. It will be interesting to see if these penalties translate into an increase in these types of cars going for sale in the not too distant future.”

Motorway’s bumper growth fuelled further by appreciation of used cars

  • Massive change is underway in the global used car industry.  New car sales are at an all-time low, while used car demand is at an all-time peak
  • Used cars appreciated by 30% in September 2021 vs. September 2020
  • Values have been steadily increasing month-on-month, with the biggest jump in June (+16%) 
  • Motorway is a marketplace connecting consumers selling their car with professional car dealers acquiring stock – getting the best possible deal for both parties, and 100% online
  • Motorway has seen +300% YOY growth after record £306m sales in Q3 2021
  • Company is now on a run-rate to deliver over $2bn in completed sales over the next year

Investing in used cars could soon be a better bet than investing in your pension. With prices for a second hand car surging to unprecedented levels, the value of your car is currently rising every time you take it for a spin. 

Whereas cars typically depreciate as soon as they leave the forecourt, this year has seen a complete reversal in used car values.  Second-hand vehicles have skyrocketed in the last nine months, with the average value of vehicles soaring by over 30% YoY, according to Motorway, the UK’s fastest-growing way to sell your car.  

While the pandemic led to record numbers of consumers looking to buy or upgrade cars with the money they hadn’t spent on holidays or entertainment, the shortage of new cars coming to market – as a result of the semiconductor supply crisis – has turned consumers to the used car market instead. But the new car shortage has had a knock-on effect on used cars too – less new cars also means less used cars available too.  Coupled with a massive increase in consumer demand, the used car market that was already heating up, has turned red hot and prices for used cars are now going sky high. 

Motorway’s growth 

With the pandemic fueling a fundamental behavioural change in both dealers and consumers to buy and sell cars online, both groups have turned to Motorway.  At the same time, consumer demand for a simple, fast and online way to sell their car is rising month-on-month.  As a result,  Motorway has seen a four-fold YoY surge in sales and +65% growth in Q3 sales versus Q2 this year. 

The company recorded a +300% uplift in third-quarter sales to £306 million compared with £78 million last year. Between July and September this year, Motorway sold 20,076 cars.  This accelerated growth has continued, with Motorway now selling well over 8,000 cars a month, with £140m cars sold in September alone.  Over 100,000 used cars have been sold on Motorway since launch, with a new sale now agreed every five minutes.

This recent surge in sales puts Motorway on a run-rate to deliver over $2bn in completed sales over the next year, making it one of the world’s fastest growing digital automotive marketplaces.

The new way to sell your car 

Motorway helps consumers to sell their car for up to £1,000 more from the comfort of home. It’s simple, fast and free – a car can be profiled and uploaded onto the Motorway website using only a smartphone. Over 3,000 professional car dealers can then bid for the vehicle in a daily online auction, with the highest offer winning the car. Their car is then collected for free by the winning dealer in as little as 24 hours. 

Cutting out the middlemen and moving the whole process online, Motorway removes the hassle and the haggle, helping car sellers and car dealers get a better deal fast, and all entirely remotely.

Motorway data on appreciation of used cars comparing Q3 2021 with Q3 2020

Exclusive data from Motorway sales reveals the month-on-month increases in the average value of vehicles sold on Motorway since September 2020 and a breakdown of prices achieved by popular models:

  • A Porsche Cayman has steadily increased by +23%, going for £5,480 more than Q3 2020
  • At the other end of the scale, a Ford Focus has appreciated by over +34%, selling for £3,346 more than last year. 
  • Looking at the used EV market, a Tesla Model S sold for +14% higher than it went for last year
  • Even at the cheaper end of the market, pieces have seen huge increases – a Vauxhall Agila went for £2,300, +46% higher than Q3 2020 
  • An Aston Martin Vanquish rose by +38% just sitting in the driveway during lockdown
porsche cayman used car valuation
The Porsche Cayman was one model that saw extreme appreciation on Motorway through 2021

Table 1: Month-on-month increases in the average value of vehicles sold on the platform since September 2020

Month-on-month
MonthAvg Value% +/- v. Sept 2020£ +/-
Sep-20£14,895
Oct-20£15,4303.59%£535
Nov-20£14,126-5.16%-£769
Dec-20£14,242-4.38%-£653
Jan-21£14,445-3.02%-£450
Feb-21£14,122-5.19%-£773
Mar-21£13,899-6.68%-£996
Apr-21£14,758-0.92%-£137
May-21£15,2962.69%£401
Jun-21£17,26715.92%£2,372
Jul21£17,70818.89%£2,813
Aug21£18,83626.46%£3,941
Sep21£19,42730.42%£4,532
2020 vs. 2021 used car average valuations

Table 2: A breakdown of prices achieved by popular models comparing Q3 2021 with Q3 2020

Q321 v. Q320
MakeModelQ320Q321Q320 v. 21 (%)Q320 v. 21 (£)
MercedesQ3£16,763£20,08219.80%£3,319
VolkswagenTiguan£14,398£18,12325.87%£3,725
MiniCooper£9,734£12,52228.64%£2,788
FordFocus£9,963£13,30933.58%£3,346
PorscheCayman£23,750£29,23023.07%£5,480
TeslaModel S£42,718£48,53113.61%£5,813
NissanQashqai£9,294£11,52524.00%£2,231
AudiQ3£16,672£20,08220.45%£3,410
BMWM235I£17,791£21,53121.02%£3,740
Land RoverDiscovery£24,392£28,80018.07%£4,408
HondaJazz£7,548£8,46412.14%£916
VauxhallAgila£2,300£3,35645.91%£1,056
VolkswagenEos£4,569£6,03132.00%£1,462
Aston MartinVanquish£61,166£84,00037.33%£22,834
LotusExige£58,150£75,00028.98%£16,850
2020 vs. 2021 used car model average valuations

Used diesel car prices are down over -10% since the start of 2017, as petrol car prices rise

  • Valuations of used diesel cars, five years old or less, fell £1,478 (-10.3%) on average between the start of 2017 and the end of 2018
  • Equivalent petrol car prices were up £895 (+10%) across the same period – suggesting a major shift in demand from diesel to petrol fuelled vehicles
  • Most major car brands (including Ford, VW & Vauxhall) saw diesel prices drop – biggest falls seen with Land Rover, BMW & Audi
  • Data based on a sample of 130,000 valuations of up-to-5 year old diesel and petrol cars on Motorway.co.uk in 2017 and 2018

London, 29th January 2019 – The average price of a used diesel car fell by -10.3% between Q1 2017 and Q4 2018. Diesel car values dropped 5% through 2017, on the back of consistent negative news about the fuel, and new data shows that slump continued through 2018 at a near-identical rate.

The analysis from car buying comparison website Motorway.co.uk also shows equivalent used petrol prices increasing +10% between Q1 2017 and Q4 2018, suggesting a fundamental change in mass consumer sentiment away from diesel towards petrol. This is now a clear trend over two years that shows no signs of changing.

Used diesel cars have seen a sustained drop in average prices since January 2017. The trend is different with petrol, where prices have risen

Motorway.co.uk analysed two years of valuations for more than 130,000 used cars valued on its website, which aggregates live offers from popular online car buying websites and used car dealers. The study looked at trends over time for cars under five years old across all brands, and the two major fuel types – diesel and petrol.

The following table shows average quarterly prices of used diesel and petrol cars from Q1 2017 to Q4 2018:

2017 & 2018 used car valuations – diesel & petrol
Vehicles less than 5 years old

Period Diesel Petrol
2017 Q1 £14,327 £8,912
2017 Q2 £13,799 £8,979
2017 Q3 £14,338 £9,668
2017 Q4 £13,605 £9,765
2018 Q1 £13,608 £9,611
2018 Q2 £13,073 £9,386
2018 Q3 £12,622 £9,370
2018 Q4 £12,849 £9,807
Q1 ’17 to Q4 ’18 Change -10.31% 10.04%

Source: Motorway.co.uk, Jan 2019

As the data shows, diesel prices fell -5% a year in both 2017 and 2018 – a total of -10.3% over the two-year period, representing a consistent downward trend. The average diesel value in Q1 2017 was £14,327, dropping to £13,605 by Q4 2017, and £12,849 a year later – a fall of £1,478 for the average used diesel.

Meanwhile the average petrol price went up +10% from £8,912 in Q1 2017 to £9,807 by Q4 2018, an increase of £895 over the same period of the study.

Car makes

Motorway.co.uk also analysed diesel and petrol valuation data for individual car makes. The research revealed significant differences in how different brands have changed over the past 12 months and two years.

Looking at the most popular makes valued during 2017 and 2018, most major car brands including Ford, Mercedes and Volkswagen saw diesel price drops, with the biggest falls seen with Land Rover, BMW, Vauxhall & Audi.

The average price of a used BMW diesel car has slumped by –16.1% since the start of 2017, falling almost £3,000 from £17,269 in Q1 2017 to £14,441 in Q4 2018. This compares with average prices of BMW petrol variants which have remained steady (falling just –0.6%) over the same period. While the average price of a diesel Audi has fallen –14.3% since the beginning of 2017, compared to a +8.4% increase in price for the petrol variants.

The average price of a Land Rover – almost all of which are diesel-powered – was down more than £6,000 from £30,493 to £24,399 between Q1 2017 and Q4 2018 (a fall of -20%).

The following table shows average used diesel and petrol car values for popular makes of car, comparing Q1 2017, Q4 2017, and Q1 2018:A

Average valuations for diesel & petrol variants

Popular brands – change 2017 – 2018

Diesel Models Q1 ’17 Q4 ’17 Q4 ’18 Change
Audi £17,195 £15,933 £14,740 -14.30%
BMW £17,269 £15,057 £14,481 -16.10%
Ford £10,153 £9,666 £9,447 -7.00%
Hyundai £9,773 £9,386 £9,414 -3.70%
Land Rover* £30,493 £28,395 £24,399 -20.00%
Mercedes £17,346 £16,805 £15,351 -11.50%
Nissan £11,110 £9,863 £9,905 -10.80%
Peugeot £7,353 £6,953 £7,145 -2.80%
Vauxhall £8,064 £7,038 £6,860 -14.90%
Volkswagen  £12,437 £11,426 £11,087 -10.90%
Petrol Models Q1 ’17 Q4 ’17 Q4 ’18 Change
Audi £16,467 £17,444 £17,854 8.40%
BMW £18,347 £18,940 £18,245 -0.60%
Ford £7,784 £8,711 £7,967 2.30%
Hyundai £5,078 £5,870 £5,708 12.40%
Land Rover*  
Mercedes £22,537 £21,244 £20,924 -7.20%
Nissan £8,431 £9,347 £9,202 9.20%
Peugeot £5,625 £5,998 £5,676 0.90%
Vauxhall £6,051 £5,714 £5,628 -7.00%
Volkswagen  £10,270 £9,693 £10,053 -2.10%

* Land Rover vehicle valuations are 97% diesel from 2017-2018

Source: Motorway.co.uk, Jan 2019

Alex Buttle, director of car buying comparison website Motorway.co.uk comments:

“It’s been a tough couple of years for diesel owners. Having been penalised by the Government and ripped apart by the press, diesel prices slumped in 2017. Although we saw early signs of resilience in the first half of 2018, any recovery has been undone recently by worsening consumer sentiment towards diesel. This followed the announcement of wider, more punitive emission zones in London and more rigorous emissions testing for all cars later in the year.

“Increasingly, people looking to buy a used car are deciding on fuel type before choosing what make and model they want to purchase. More people are opting for petrol and diesels are suffering.  Despite newer Euro-6 diesel engines now matching many petrol equivalents for emission levels, consumer sentiment has simply moved away from diesel – possibly forever.

“Perhaps the most interesting trend was used diesel Land Rovers dropping in price by a massive -20% over two years. This suggests they are losing their appeal at the expensive end of the used car market, as more affluent buyers are opting for other options from the likes of Audi, BMW, Volvo and Mercedes – where petrol variants are showing comparatively buoyant valuations.

“But it’s not just with bigger, premium SUVs and 4x4s. Smaller, cheaper used diesels are seeing falling prices too. To add to its woes, Vauxhall has also suffered with a -14.9% average drop in used diesel prices. Meanwhile, most petrol variants of smaller cars across the market are increasing in price, unlike their diesel counterparts.

“Across the UK car market, diesel prices are struggling to maintain buoyancy and this long term trend could be irreversible. The outlook for diesel values into 2019 looks very bleak indeed. Is the era of the diesel gas guzzler over?”