Motorway reveals continued, accelerated growth, achieving more than £750m in completed sales in the first six months of 2022

The used car marketplace sees a 200% uplift in YoY sales as motorists and dealers flock to platform to transact online

Motorway, the UK’s fastest-growing used car marketplace, today announced continued, accelerated business growth as record numbers of motorists sold their cars online through the platform in the first six months of 2022. 

Between January and June 2022, Motorway achieved more than £750 million in completed sales, an uplift of almost 200% versus the same period in 2021.  June saw a record number of cars going into Motorway’s daily online sales, almost double the total on sale in January, with daily sales of over 1,000 vehicles a day. These figures demonstrate strong and growing consumer demand for a more efficient online way to sell a car, and that Motorway has become the go-to platform.

This rapid growth follows continued development of Motorway’s market-leading service for car sellers and dealers.  In H1 2022, the company launched its iOS and Android native photo apps, helping car sellers profile their vehicles more easily and accurately than ever before, and ensuring dealers have the best possible profiles on the condition of every vehicle for sale. The company has also started rolling out a range of personalisation tools and features on its dealer platform, to help dealers more quickly and easily find and buy the best stock for their needs. 

Record stock levels, coupled with an ongoing focus on innovation to enhance the dealers’ experience and make the platform as simple and user-friendly as possible, has led to a marked increase in dealers signing up to use Motorway in the last six months, and participating in its daily sales. The number of verified dealers in Motorway’s nationwide network now exceeds 5,600 across franchised and independent dealerships, up from 3,000 in November 2021. 

Tom Leathes, CEO of Motorway said:

“Motorway remains focused on building a new way to transact more efficiently online, and on delivering more value to both car sellers and dealers.  We don’t buy, hold or sell stock ourselves.  This means we continue to remain independent and transparent, and can grow sustainably while ensuring everyone gets the best deal possible. Our efficient online marketplace model offers something very different, and now that we’re hitting over 1,000 cars a day, I believe we are really beginning to change how the UK car market works.

“Our team works relentlessly to understand what our dealer partners need, and we are committed to providing an outstanding service – from delivering the highest quality selection of fresh cars for sale every day, to constant platform innovations making buying the UK’s best used car stock as easy as possible. You’ll see much more innovation from Motorway throughout the rest of the year and as we look to break more records and help our dealers’ businesses win.”

Motorway’s team has now grown to over 350 people in London, Brighton and around the world.  Its continued rapid growth follows a Series C investment round of over $190m in November 2021, from global technology investors including Index Ventures and ICONIQ Growth.

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Notes to Editors

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway launches new personalisation features to help dealers find right stock faster

With more cars than ever in its daily sale, the UK’s fastest-growing used car marketplace releases new smart features to make it easier to find stock

With up to 1,000 cars a day now going live in its daily sale, used car marketplace Motorway today announced further smart features to help dealers find the vehicles they want faster than ever – including more powerful filtering, saved searches and personalised stock alerts.

Powerful filtering

Motorway has further enhanced stock filtering tools, adding a model filter to enable dealers to pinpoint specific vehicle models they are interested in purchasing. With a choice of over 3,000 models available every week, this enables dealers to get to the right stock quickly.

Saved searches and personalised stock alerts

Motorway’s new personalised stock alerts notify dealers when there is stock on the platform that meets their specific needs.  Dealers firstly save a set of search results, then Motorway’s platform will notify them when matching stock becomes available.  Four different stock alerts can be configured, enabling dealers to set any combination of makes, models, ages, values or vehicle location they are interested in.

Extended daily sales

To allow dealers more time in the day to browse cars that fit their stock profile, Motorway has extended its daily sale hours to start two hours earlier at 8am and finish at 3pm. Motorway has also extended sales to run seven days a week with new Saturday and Sunday sales.

 Harry Jones, Founder and Chief Product Officer at Motorway, said:

“While we continue to grow our dealer customer base, we’re also committed to providing the best experience on our platform for existing dealer partners.  We regularly ask our dealers what we can do to make their lives easier – personalisation and more powerful filters are consistently high on their list, so that’s exactly what we’ve delivered with these new features.  

“More powerful filtering, saved searches and personalised stock alerts are just three of many features we’re planning to launch this year, in our mission to leverage technology to drive dealers’ business growth – in this case, by helping them find exactly what they are looking for in a fraction of the time.”

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About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Motorway to sponsor BT Sport’s broadcast coverage of the Premier League and UEFA Europa League

Motorway, the UK’s fastest growing used car marketplace will co-sponsor BT’s broadcast coverage of the Premier League, the UEFA Europa League and the UEFA Europa Conference League. 

The sponsorship agreement brokered by Motorway’s media agency, MG OMD, and Sky Media, will span 127 live games across BT Sport’s coverage of the 2022 / 2023 season with the first game on the 6th August. The sponsorship will include a comprehensive activation package, including a series of whistle to whistle 5 and 10 second idents before games, during half-time and after games, as well as sponsorship across live streams through the BT Sport App and BT Sport website.

Motorway’s partnership with BT Sport is projected to reach 19% (5.696m) of the ABC1 audience and marks Motorway’s second major sponsorship of live sports coverage, following their recent sponsorship of the Guinness Six Nations coverage across 2022 and 2023.

Lloyd Page, CMO at Motorway, said: “We’re proud to partner with BT Sport and to play a role in bringing not just the beautiful game, but some of the most exciting football leagues in the world, to millions of football fans via our sponsorship of BT’s coverage of the Premier League, UEFA Europa League and UEFA Europa Conference League. With record numbers of motorists selling their cars online through Motorway this year, this sponsorship gives us an incredible opportunity to continue driving awareness of our platform – and help even more car owners sell their cars 100% online for a great price, to our nationwide network of thousands of dealers.”

Jeremy Rosenberg, Account Director, Advertising Partnerships BT Sport said: “We are delighted that through our work with Sky Media, we have partnered with Motorway to sponsor on BT Sport the broadcast coverage of the Premier League, the UEFA Europa League and UEFA Europa Conference League. It is fantastic to have a new brand to partner across our channels.”

Tom Cocker, Executive Director at MG OMD said: “We are thrilled to be supporting Motorway with their sponsorship of the Premier League on BT Sport. Following the acceleration of Motorway’s growth over the past year, this is the perfect partnership to help us continue to build brand awareness and fame with one the nation’s favourite football competitions. We look forward to the year ahead working with BT and Motorway on this exciting new partnership.”

ENDS

Notes to Editors

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

About MG OMD

MG OMD is a media agency that offers clients unprecedented insight, specialism, security, and transparency. We are focused on creating difference that matters for our clients by delivering innovative, effective and award-winning work and campaigns.

We were recently named Campaign’s Global Agency of the Year 2022, Thinkbox’s TV Planning Agency of the Year 2022 and MediaWeek’s Agency of the Year for 2021. With our OmniGOV team also being named as Campaign’s Agency Team of the Year for 2021. MG OMD is also the most awarded agency in the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards.

However, we wouldn’t be here without our biggest point of pride, our people; and we are proud to be the only networked media agency to have been listed in Campaign’s Best Places to Work every year since it began five years ago.

About Sky Media 

Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch. 

Reaching over 93% of the UK population, Sky Media represents over 130 channels including all of Sky’s quality channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery, GREAT!, A+E Networks, AMC Networks and BT Sport. 

As Europe’s leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. So whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Media’s award-winning solutions deliver for brands.

The luxury used-cars selling for more than new

Motorway reveals a rise in value of luxury used-cars since the start of 2022

Motorway has seen a rise in luxury used-cars retaining and growing in value, with many selling for more than the cost of a new model. According to 2022 sales data from the used-car marketplace, Porsche tops the list of best investment makes, closely followed by Bentley and Audi.

Whilst previously a new car would lose value once driven off the forecourt, the same may no longer apply for a number of luxury makes and models. In June this year, a Porsche 911 Turbo S sold for £33,056 more than a new car of the same model, delivering a 20% return on the owner’s investment. The Porsche Taycan Turbo S is also retaining its value, with one owner recently selling for 4% more than a new model. 

The ongoing shortage of semiconductors and other parts has caused delays for manufacturers bringing new cars to market. Now, it’s not uncommon for wait times of 12 to 24 months for high-end cars such as a new Porsche, meaning car dealers are turning to the used car market to find high quality, low mileage cars for their customers.

Alex Buttle, co-founder of online used-car marketplace Motorway said: “Over the last six months, we’ve seen a marked increase in luxury cars achieving unprecedented prices on our platform. It’s a seller’s market, with many luxury cars selling for not far off, or more, than their original retail price when sold as new.”

10 luxury cars sold on Motorway, for more than or near, their original price in 2022

Make and modelRegistration year Sold for New model prices from*
Porsche 911 Turbo S2020 £201,946£168,900
Bentley Continental GT V82021 £159,550£176,775
Mercedes-Benz AMG G 63 4MATIC2019 £153,459£143,305
Porsche Taycan Turbo S2021 £144,011£140,000
Audi RS Q8 Vsprung TFSI MHEV Quat2021 £123,059£128,465
Porsche Panamera Turbo S2020 £119,009£138,600
Range Rover SVA-BIO DYN V8 SC2021 £118,161£147,441
Aston Martin DB11 V82020 £110,600£155,200
Range Rover Sport SVR Carbon ED2021 £106,648£114,915
Porsche 911 Carrera S S-A2019 £102,062£102,800

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Notes to Editors

Examples taken from Motorway car sales, from the 1st of January to the 24th of June 2022.

*Prices starting from

Contact

For further information, contact motorway@hopeandglorypr.com or the team on 020 3588 9700

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.