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All Motorway customers now have the opportunity to split £100 in Amazon.co.uk Gift Cards with our new refer a friend scheme here. This reward level applies to all referrals where a car is successfully sold and collected.

Every time a customer refers a friend, who completes the sale of their car with Motorway, they will each get an Amazon.co.uk Gift Card as a reward – worth £50 each. It pays to be a Motorway customer!

To learn more about how our rewards scheme works and how to refer your friends, read on.

• How do I refer my friends?
• Where is my referral link?
• Do I need to have sold my car with Motorway to start referring friends?
• How can I distribute my referral code?
• When do I get sent my referral reward?
• How do I know I’ve received my reward?
• Can I add a referral after I’ve sold my car?
• Can I use the referral scheme if I’ve already sold a car with Motorway?
• Is there a limit to the number of people I can refer?

How do I refer my friends?

All Motorway customers can become referrers – you don’t even need to have sold your car with us! Simply sign up on our refer a friend page, powered by Mention Me, and you’ll be able to share a unique referral link with your friends.

Remember – your friends have to sign up through your link before they start selling their car. We can only give you both your referral reward if they’ve taken this first step, otherwise we won’t be able to track the referral. 

Want to know more? Read on!

Where is my referral link?

You can sign up to get your link by visiting motorway.co.uk/refer.

Do I need to have sold my car with Motorway to start referring friends?

No, you don’t need to have sold your car with Motorway to take part in our referral scheme. To start referring your friends, sign up at motorway.co.uk/refer.

How can I distribute my referral code?

When you sign up to be a Motorway referrer, you’ll have the option to share your code directly with your social media accounts, email, SMS, or Whatsapp. You will also be emailed the link, so you can forward it to whoever you like.

For your friends to be eligible, they need to have not sold a car with Motorway within the last twelve months, they need to follow the link prior to selling their car with Motorway, and they need to complete the sale of their car, with their car collected by the dealer. 

When do I get sent my referral reward?

Both you and your referred friend will receive your £50 Amazon.co.uk Gift Cards once your friend has completed the sale of their car, with their car collected by the dealer. If you are both eligible for our referral program, and used the referral link, you will both get your Amazon.co.uk Gift Cards over email within seven days of completion of the sale. 

How do I know I’ve received my reward?

You and your friend will each receive an email from us with your £50 Amazon.co.uk Gift Card and instructions for adding it to your Amazon account.

Can I add a referral after I’ve sold my car?

You can’t retrospectively use a referral link; in order to be eligible for our refer-a-friend scheme, you must share the link with your friends before they start to sell their car with Motorway. Equally, if you’re the one who’s been referred, you’re ineligible for the scheme if you’ve sold a car with Motorway in the last twelve months.

Can I use the referral scheme if I’ve already sold a car with Motorway?

Motorway customers can refer friends at any time.

However, the friends you refer to Motorway are ineligible for our scheme if they have sold their car with Motorway in the last twelve months. 

Is there a limit to the number of people I can refer?

Nope! Please spread the word – we would be delighted to help all of your friends and family sell their cars.

All referrals that end in the completion of a car sale, with the car collected and paid for by the purchasing dealer, are valid and will be rewarded with £50 in Amazon.co.uk Gift Cards for both the referrer and their friend.

Get your referral code now at motorway.co.uk/refer

Motorway Online Ltd, International House, 24 Holborn Viaduct, London, England, EC1A 2BN, is the Promoter of this prize draw. Subject to these Terms and Conditions, all persons who qualify for the prize draw have a chance to win a single cash prize of £5,000. For details about how we use your personal data for this purpose, please refer to our Privacy Policy. 

How do I enter? By completing your profile using the Motorway website or Mobile Application before 12:00 on the closing date of 18/10/2024.

A profile will be considered complete if it has completed all 4 sections, these being: (i) Personal Information; (ii) Vehicle Information; (iii) Photos; and (iv) Service History. You can find more information on how to profile your vehicle at the following link: https://help.motorway.co.uk/hc/en-gb/articles/4853722160924-How-do-I-profile-my-car

What can I win?  You can win a single cash prize of £5,000.

How are winners chosen? The winner will be selected randomly (using a randomisation tool) from all eligible entries received. 

When will I find out if I’ve won or not? The winner will be announced and notified by email by no later than 16/11/2024. In the event that the winner fails to respond to the Promoter to confirm its acceptance of the prize within 72 hours, the Promoter reserves the right to select an alternative winner at random from the remaining eligible entries.

How will winners receive their prize? The prize money will be sent to the winner via an online bank transfer.

Restrictions You must have completed all 4 sections of your profile before the closing date noted above. You must be located in the UK. You must not be an employee of Motorway Online Ltd. Entrants must be over the age of 18 and must have access to the email account used to sign up to Motorway. Entrants are limited to 1 entry only. Prizes will only be sent to UK bank accounts and no payments will be made in cash. If you do not have a UK bank account, we will not be able to provide you with the prize. 

Other Key Terms

Prizes are not exchangeable for other goods or services. 

The Promoter accepts no responsibility for incorrectly completed, lost or delayed entries, notices, acceptances, incorrect bank details submitted by you relating to the prize.

The decision of the Promoter is final and no correspondence will be entered into.

Entry to the prize draw is free. The Promoter reserves the right to suspend, cancel or amend the prize draw and / or review and revise these Terms and Conditions at any time. We will give you notice via email if we do so. By continuing to take part in the prize draw subsequent to any revision of these Terms and Conditions, entrants shall be deemed to have agreed to any such new or amended terms.

If any provision of these Terms and Conditions is held to be invalid by a court of law or similar, such invalidity shall not affect the enforceability of any other provisions not held to be invalid.

Motorway Online Ltd, International House, 24 Holborn Viaduct, London, England, EC1A 2BN, is the Promoter of this prize draw. Subject to these Terms and Conditions, all persons who qualify for the prize draw have a chance to win one of four cash prizes of £250. For details about how we use your personal data for this purpose, please refer to our Privacy Policy. 

How do I enter? By completing the survey we send to you via email before the closing date of 28/08/2024

What can I win?  You can win one of four cash prizes of £250

How are winners chosen? Each winner will be selected randomly (using a randomisation tool) from all eligible entries received. 

When will I find out if I’ve won or not? Each winner will be announced and notified by email by no later than 13/09/2024. In the event that a winner fails to respond to the Promoter to confirm its acceptance of the prize within 72 hours, the Promoter reserves the right to select an alternative winner at random from the remaining eligible entries.

How will winners receive their prize? The prize money will be sent to the winners via bank transfer.

Restrictions You must have met the eligibility criteria during the entry window noted above. You must be located in the UK. You must not be an employee of Motorway Online Ltd. Entrants must be over the age of 18 and must have access to the email account used to sign up to Motorway. Entrants are limited to one entry only. Prizes will only be sent to UK bank accounts and no payments will be made in cash. If you do not have a UK bank account, we will not be able to provide you with the prize. You are only eligible to win one of the four prizes, you cannot win multiple times in the same prize draw.

Other Key Terms

Prizes are not exchangeable for other goods or services. 

The Promoter accepts no responsibility for incorrectly completed, lost or delayed entries, notices, acceptances, incorrect bank details submitted by you relating to the prize.

The decision of the Promoter is final and no correspondence will be entered into.

Entry to the prize draw is free. The Promoter reserves the right to suspend, cancel or amend the prize draw and / or review and revise these Terms and Conditions at any time. We will give you notice via email if we do so. By continuing to take part in the prize draw subsequent to any revision of these Terms and Conditions, entrants shall be deemed to have agreed to any such new or amended terms.

If any provision of these Terms and Conditions is held to be invalid by a court of law or similar, such invalidity shall not affect the enforceability of any other provisions not held to be invalid.

The coronavirus pandemic has caused changes to every UK industry in the past couple of months, and the car trade is no different. Since lockdown restrictions were put in place, it’s not been possible to sell your car easily, with dealerships closing their doors, and car transactions deemed non-essential.

To adhere to the lockdown restrictions and ensure the safety of all our customers and staff, Motorway decided to pause trading for the duration of the March to May 2020 lockdown. 

There’s now light at the end of the tunnel. As all of us in the car industry see restrictions lifting, Motorway has been working hard behind the scenes to ensure that when we help our customers buy and sell cars, we do so in a safe, responsible way – and still make sure everyone gets the best possible deal.

This post outlines how we’re ensuring the safety of all our car sellers and buying partners for the challenging months ahead.

A good deal is now a safe deal

Before coronavirus, a great deal on a car meant three things: the right price, a quick process, and minimum hassle for all involved. Since 2017, Motorway has been helping people achieve this by bringing all the best buyers together in one place, providing instant offers to sellers of every kind of car, and making sure buyers are connected to the right seller, instantly.

Now, with the coronavirus pandemic continuing to affect all of us for the foreseeable future, we need to add the safety of sellers and buyers as a key factor in every offer we present.

Contact-free transactions for everyone

We have worked with every buyer on the Motorway platform – from online buyers, to major dealer groups and independent dealerships, to ensure they can all buy cars from sellers in a compliant, contact-free process.

We will now only show deals on Motorway where we know the buyer is able to transact in this way. To make this extra clear, we have outlined the detail of each buyer’s guidelines where we can, with links to more information where available.

Motorway’s contact-free code of conduct

For individual car dealers on our Motorway Pro auction platform, we’ve put together a Code of Conduct, which everyone has to adhere to in order to buy from our sellers. 

This ensures that the collection will happen according to a strict set of guidelines to protect both the buyer and the seller. You can read this Code of Conduct here.

Making contact-free easy: free transport for every buyer

We know that contact-free vehicle transport poses challenges for some buyers, particularly those that don’t have big in-house logistics teams. We want to support our dealers through this transition, and further ensure the safety of everyone involved. 

So, we are going to be paying for the transport and inspection element on behalf of dealers, for two car purchases for each dealer in the first few weeks after restrictions are lifted. See details of the offer here.

Having two free inspections and collections will provide our dealers a great springboard to get back to trading with one of the biggest cost and hassle removed.

Our team has worked closely with our logistics partner, We Deliver Cars, to offer a consistent, safe process to everyone, and make that as easy as possible for every buyer to get started. And we’re doing this at no cost to the buyer for their first two purchases through Motorway after restrictions are lifted. 

We have thousands of buyers on the Motorway platform to support, so this is a big investment for us. But we felt it was our responsibility to help get the car trade moving again in a safe way, support our buyers and sellers, and do so as quickly as possible.

Getting back to business

This has been a challenging year for every business in the UK. We have been working harder than ever to release lots of great improvements to the platform, make it easier than ever to sell a car, and for dealers to acquire the best stock online. 

We are looking forward to pushing service levels in the industry to new heights as we enter the new normal.

If you have any questions about our service, or how you can ensure your safety when you sell your car, feel free to email our team at any time.

• Motorway enables car sellers to compare offers and find the best deal in seconds
• The one-year old company is already driving over 25,000 monthly sales enquiries
• Investors in the seed funding include LocalGlobe, Marchmont Ventures and Zoopla founder Alex Chesterman

London, 05/06/18:​ Motorway (​motorway.co.uk​), the UK’s first price comparison website for selling your car, today announces it has secured £2.75 million in seed funding.

Launched in 2017, Motorway enables car owners to compare multiple instant offers for their vehicle and find the best deal in seconds – bringing speed and transparency to a previously frustrating process.

The UK’s used car market is estimated to be ​worth over £50 billion​ annually, with more than ​8 million used cars sold in 2017​ alone. But the process of selling a car has gone largely unchanged for decades, requiring motorists to drive to multiple car dealers to negotiate a sale, or list on websites like AutoTrader or eBay.

Motorway makes selling a car faster by bringing the options online: consumers enter their car’s registration number and mileage to instantly see multiple offers from car buying services, specialist dealerships and even vehicle recycling firms. They can then compare headline offers, read buyer reviews, collection criteria, fees and payment methods before choosing their best deal.

By comparing offers, consumers can get up to £1,000 more than going directly to one buyer.

Having launched in July 2017, the company has grown rapidly and currently has over 25,000 monthly customer sales enquiries. Motorway’s new funding will enable further development of its software platform, expansion of its network of car buyers and wider promotion of the service throughout the UK.

The seed funding was co-led by leading early-stage VC firm ​LocalGlobe​ and ​Marchmont Ventures​, the venture fund of Hugo Burge (entrepreneur and former CEO of Momondo Group). Alex Chesterman (Zoopla founder and CEO), Duncan Jennings (founder of VoucherCodes.co.uk), and early Spotify investor Shakil Khan also participated in the round.

Motorway was founded by Tom Leathes, Harry Jones and Alex Buttle, an entrepreneurial team that’s worked together for over a decade. They have three successful startups behind them already, including the UK’s biggest broadband price comparison site, which was acquired by uSwitch.

Tom Leathes, CEO & Co-Founder of Motorway said:

“Selling​ ​a​ ​car can be stressful and time-consuming, and it often leaves consumers feeling confused and out of pocket. There’s a real perception that you need to be a car expert to get a good deal, and that needs to change.

“Motorway makes it easy for everyone to compare the market and find the best deal for their car – and for dealers to connect with motivated sellers instantly.

With this funding round we’re thrilled to be working with a group of investors with deep experience in price comparison – and who share our focus on championing consumers.”

Partner at LocalGlobe, ​Suzanne Ashman​ states​:

“We are very excited to be working with Motorway. Founders Tom, Harry and Alex have a strong track record of building products that help consumers get the best deals.

Creating a compelling experience for people selling their cars is hard. The potential buyers are fragmented with many different online and offline options. Information about the sale process is difficult to find and pricing is often unclear. Motorway’s technology is exceptional and will bring much needed transparency for car owners.”

Director of Marchmont Ventures, ​Hugo Burge​ says:

“We are delighted to be backing a proven team we have gotten to know over many years and are confident that they’ll execute at breakneck speed. Motorway has an exciting opportunity to significantly improve the often opaque, misleading and confusing marketplace for used cars. We believe in their ability to make a genuine difference for consumers, whilst helping the industry to be more efficient, digitally enabled and better trusted.”

In 2023, Motorway continued to help thousands of UK car owners to sell their vehicles, quickly, easily and for a great price whilst supporting our network of more than 5,000 dealers to acquire premium, used-car stock.

At the same time, we have continued to focus on cultivating our culture of equality, diversity and inclusion among our teams, and on continuously shaping the company behaviours, processes and policies required to do this.

In 2023, we put in place strategic initiatives to drive more inclusive hiring, in an effort to close our gender pay gap, which included:

• Conducting a full review of our benefits, with the aim of improving our employee value proposition (EVP) in order to target top female talent. From this review, we  enhanced our maternity offering at the beginning of the year, going even further by expanding the package in October 2023, to six months fully paid maternity leave. Alongside maternity leave, we have introduced a workplace nursery scheme, allowing working parents to pay their nursery fees via salary sacrifice and save on tax. And finally, we have enhanced pension scheme offering. 
• Job levelling across the business, to ensure clarity of standards and expectations at the ‘Head of’ level and above. This new levelling scheme will support Motorway with an unbiased promotion process moving forward.
• Launching partnerships with Black Girls in Tech and She Can Code in order to advertise all our engineering roles with their networks, through their careers pages and newsletters. In 2023 we made one hire through our partners at Black Girls in Tech and in 2024 will continue investing in the gender balanced engineering teams of the future. 

However, like many other tech companies, our gender pay gap continues to be impacted by an ongoing shortage of women in the engineering sector. This inevitably limits the number of female candidates applying for open roles and has led to a gender imbalance at Motorway, specifically in our upper quartile, where 18% of the roles are made up of female talent. This unfortunately means that our mean gender pay gap is higher than we would like, at 21.4%. 

What will we do to change this in 2024?

Our purpose at Motorway is to build a better car market for tomorrow, for everyone. This of course means we need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company. 

In 2024, we will:

• Leverage our EVP by communicating the experience of female talent working at Motorway. This will enable us to attract candidates who are a natural fit and value the benefits they’ll receive in return for their skills and experience. 
• Introduce a mentorship programme aimed at supporting female talent at Motorway. 
• Increase our focus on data, which will provide a better understanding of the diversity in our recruitment pipeline. This will allow us to make informed decisions on where to focus our diversity efforts, and ensure an equitable process.
• Introduce company wide diversity & inclusion training for leaders and managers. Alongside interview training, this training will raise everyone’s awareness of their unconscious biases and this is the starting point to change behaviours. We will then roll out to all our employees.

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Real Motorway customer stories brought to life in latest campaign from the UK’s fastest-growing used car marketplace

Friday, 12th January 2024: Motorway, the UK’s fastest-growing used car marketplace, has launched a new campaign featuring true Motorway stories, highlighting the key customer benefit of selling a car for more money. 

Motorway connects car owners directly with their network of more than 5,000 car dealers. These verified dealers compete to buy each car in an online daily sale, allowing the seller to get more money in the process. For sellers, profiling and selling their car is a 100% online process, with their car collected from home for free. As a result, they get more money and a convenient selling process.

To bring this to life, Motorway’s new campaign features true car selling stories, with the first of two new ads featuring Jen’s story. The TV spot opens with Jen working from home, when her husband video calls to speak with Jen and their daughter. We see the daughter run through her tired and tattered bedroom, to speak to her father on screen. Jen’s husband works away from home, so they decide they no longer need two cars. Jen chooses to sell one of the cars on Motorway, which she’s able to do quickly and easily, all from her phone. When the offer comes through, Jen is shocked and delighted, as she received more money than she expected. Once the finance is paid off, Jen uses the remaining money to surprise her daughter with the bedroom of her dreams, resulting in a win for everyone in the family. 

In the second spot, we meet Ian, as he’s called into his manager’s office. After 35 years, he’s been made redundant and finds himself at a crossroads. Whilst considering his next career move, Ian hears a Motorway ad on the radio. After some time, he decides to sell his car on Motorway and is surprised to see the winning bid is far more than he was expecting. Ian uses the money from the sale of his car to buy a van and the tools, to finally take a leap of faith and become his own boss. We see Ian become a sole trader, fulfilling a lifelong goal. 

This new campaign builds on Motorway’s previous ‘Dealers Compete’ campaign, which drove understanding and awareness of Motorway’s unique proposition. With significant brand awareness in market, Motorway is now evolving this platform to focus on the customer benefit of getting more money.

In addition to the TVCs, Motorway’s through-the-line campaign includes radio, social and OOH. The campaign was created by Motorway’s in-house brand marketing team, produced by RSA films, directed by Stuart Rideout, with media planning and buying handled by MG OMD. Simon Morris, formerly the Chief Creative Officer of Amazon, was the Executive Creative Director for the campaign. 

Rachael Halliday, Brand Marketing Director at Motorway, said:

“Our research shows that for the majority of car sellers, getting the best price is their number one priority when choosing where and how to sell. Motorway’s nationwide network of dealers compete to give their best price, and as a result car sellers are surprised and delighted by getting more money than they expected. While selling a car can be a very transactional experience, the stories behind the wheel are incredibly relatable and moving – cars are a huge part of our lifestyles and finances. With so many of our sellers sharing their positive experiences with us, we knew we had to give these success stories a platform to help other car owners get more money too. 

“We’re confident this high-reach campaign will drive greater awareness, and connect with an even wider audience at a time when getting more money is more pertinent than ever. We feel this new campaign will really engage with car owners on a personal level, bringing the Motorway way to sell your car, to life in a more emotional and benefit-led way.”

Watch the new advert on YouTube here: Ian’s Story and Jen’s Story

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 22nd February 2023 – Motorway, the UK’s fastest-growing used car marketplace, today announced the launch of Motorway Move – an enhanced end-to-end transportation solution for Motorway purchases; improving appraisal quality, speed and service levels. The innovative new transport solution has been designed to significantly improve the post-sale experience for dealers, making the process easier, faster, and more consistent, whilst delivering more value. 

Motorway Collect

Motorway Move is powered by two new proprietary technologies, built in-house by the team at Motorway. The first is Motorway Collect, a vehicle appraisal app, which enables more accurate and thorough vehicle appraisals. Motorway Collect will be rolled out to Motorway Move collections from today, driving quality, consistency and transparency in the vehicle collection and appraisal process. 

With Motorway Collect, the driver collecting the vehicle has access to the same vehicle profile from the Motorway daily sale. This enables them to compare the vehicle being collected to the original profile, resulting in a faster, more accurate appraisal process.

Motorway Collect also allows drivers to highlight any additional damage, upload photos directly to the app, and conduct a test drive. The purchasing dealer is able to review the vehicle’s full appraisal in Motorway Pro and make decisions on potential negotiations, if needed. 

When the transportation is complete, proof of delivery is also submitted by the driver in the Motorway Collect app, giving the purchasing dealer full transparency over the condition of their purchased vehicle. 

Designed to drive high quality and consistent appraisals, Motorway Collect provides dealers with peace of mind when outsourcing the collection of their purchases.

Motorway Dispatch

Network planning for Motorway Move will be driven by Motorway’s new transport management system, Motorway Dispatch. 

Designed to improve the speed and efficiency of vehicle deliveries, Motorway Dispatch drives faster vehicle collections and deliveries, through optimised planning and workforce management. The innovative network planning capabilities will see drivers placed in jobs that are most local to them, reducing wasted travel and supporting faster deliveries and less rescheduled jobs.

For dealers, this will save time and money as they will receive their vehicles faster, reducing days to sale. By streamlining operations, Motorway Dispatch will also reduce defects, such as reschedules, giving dealers confidence that their vehicles will be collected and delivered when expected. 

New, more competitive rates 

Finally, Motorway Move fees have been reduced by up to 10% when compared to the previous Motorway Transport product, with movements now from as little as £89. This offers dealers a competitive and all-inclusive price, highlighting Motorway’s commitment to delivering more value for dealer partners.

James Wilson, Chief Operating Officer at Motorway, said:

“When purchasing used-car stock with Motorway, our dealer partners need an efficient and effective vehicle transport provider. Transportation has been a pain point for many of our dealers and the wider industry, for a number of reasons, including the quality of appraisals, service levels and, of course, price.

“We’ve listened to feedback from dealers we work with and have fully enhanced our transport offering with a suite of new products and more competitive fees. This is a prime example of Motorway at its best – listening to dealer feedback and using smart technology to deliver a best in class experience. Motorway will now deliver more value than ever to our dealer partners, driving quality, consistent vehicle collections and deliveries.”

Dealers can book vehicle deliveries with Motorway Move on Motorway Pro.

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 1st February 2024 – Motorway, the UK’s fastest growing used car marketplace, has today announced it will sponsor ITV’s broadcast coverage of the Guinness Six Nations, for the third consecutive year.

Motorway’s sponsorship will feature brand new creative idents, featuring one of rugby’s most well known former players and ITV Guinness Six Nations pundits, Lawrence Dallaglio. 

The new creative idents dramatise the feeling Motorway sellers have, when they sell their car on Motorway, for more money. The humorous ads feature rugby fans celebrating their highest offer, at times throughout the match when they probably shouldn’t be celebrating!

Click here to watch the idents

In one of four new creative idents, we see a team gathered in the locker room during halftime. The players look tired and downhearted, as they stare at the ground. The coach looks to motivate them with an impassioned speech. A phone ‘dings’ with a notification and we see one player excitedly cheering at his phone. He’s received his highest offer from Motorway, with a prompt to ‘Confirm Offer’. Just as he accepts the offer, we see ITV pundit Lawrence Dallaglio step out from the showers. In nothing but a yellow towel, Dallaglio reports, ‘Oh yeah he’s winning!’ The film ends with “Guinness Six Nations coverage, sponsored by Motorway”.

The sponsorship agreement, planned and brokered by Motorway’s media agency MG OMD, will span 10 live games across ITV’s coverage of the 2024 tournament. The sponsorship kicks off with the first game on 2nd February, France v Ireland and will include a comprehensive activation package, with the whistle to whistle 10 second creative idents before games, during half-time and in post match coverage.

This partnership continues Motorway’s sponsorship of primetime sports coverage, following their sponsorship of TNT Sports’ broadcast coverage of the Premier League for the 2023/2024 season. 

Rachael Halliday, Brand Director of Motorway, said: “We’re proud to be sponsoring ITV’s coverage of the Guinness Six Nations for the third consecutive year. As one of the most watched and talked about sports fixtures in the UK, it’s a prime spot for Motorway to be driving awareness and consideration as the definitive way to sell a car for more money. 

“This year we’ve created a series of creative idents, which bring to life the celebratory feeling when you sell your car for more money – a feeling shared with rugby fans when their team scores the winning try. With this high reach sponsorship, we hope to help even more car owners sell their cars online for more money, to our nationwide network of thousands of dealers.”

Simon Daglish, Group Commercial Director, ITV said: “2024 is a big year for sport at ITV, and so we can’t wait for the Six Nations tournament next month. We’re delighted to partner with Motorway on such a high calibre sporting event for the third consecutive year.”

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

At Motorway, we help thousands of UK car owners sell their vehicles every week so it’s important we have diverse teams to represent the customers we serve.  We are focussed on promoting equality, diversity and inclusion among our teams, and on continuously shaping  the company behaviours, processes and policies required to do this.

It should go without saying we are committed to equal pay: the payment given to men and women doing the same job at the same level. 

As a company that has rapidly scaled to more than 250 people, this year we are reporting our gender pay gap for the first time – the difference between the average hourly pay of men and women across all roles at Motorway.  

Like many tech companies, our gender pay gap has been impacted by an ongoing shortage of women in the UK tech sector, which often limits the number of female candidates applying for open roles.   This shortage has led to a gender imbalance at Motorway, where more than a third of our teams are technical specialists such as engineers and product developers. Currently, whilst a third of our Motorway team is female, the percentage is lower in our tech and leadership teams, and this has contributed to our gender pay gap being higher than we would like, at 19.7 percent.

We want to do better than this.  We need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company.  Actions we are taking include:

• Partnering with progressive organisations to support our focus on recruiting specialist female tech talent such as She Can Code and Black Girls in Tech
• Ensuring female candidates are interviewed for all senior management and leadership positions, with a minimum of one female on each shortlist
• Ensuring our hiring managers undertake training on how to recognise and avoid unconscious bias
• Helping more junior women and men at Motorway progress to more senior roles  through our learning and development programme
• Giving every high potential senior level team member, regardless of gender, the opportunity to partner with an executive team mentor who can advise, champion and support them in their careers (2023)
• Investing in our Diversity and Inclusion Committee which comprises a cross section of our teams and is focussed on making Motorway an even more diverse and inclusive place to work

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.