Motorway, the UK’s fastest-growing online marketplace for used cars has appointed Lloyd Page as its first CMO.
For the last two years, Page has been Marketing Director at MoneySuperMarket where he played an integral role in the brand relaunch and Get Money Calm brand positioning, including the introduction of the Money Calm Bull creative platform. Page will now be spear-heading the execution of Motorway’s brand vision and marketing strategy, turning Motorway into a household name.
Lloyd Page began his career at Virgin Trains in 2000, before taking on a global role at Vodafone. He then transitioned into senior brand and digital marketing roles at John Lewis. He joined Virgin Media as Director of Brand and Brand Communications in 2016, until 2018 when he moved to MoneySuperMarket.
Page has joined Motorway, a fast-growing digital disruptor of the car market, at a time when the brand has seen unprecedented growth – completing thousands of car sales a month as more consumers than ever flock to the platform to sell their car to a verified dealer in a fast and contact-free manner. The team has doubled to over 100 staff in the last year.
Tom Leathes, CEO of Motorway, says:
“Lloyd is joining us at a time when the car industry is undergoing a massive transformation towards digital and Motorway is at the absolute heart of this. We’ve always been a 100% online business, helping customers sell their car quickly, conveniently and for the best price, without leaving home.
“We’ve had an incredible year of growth and development and now it’s time to take our brand to the next level. That’s where Lloyd comes in. His big brand experience from John Lewis and Virgin Media through to MoneySuperMarket is the perfect combination of what we need – a brand and customer-led marketing guru, combined with unparalleled digital expertise.”
Lloyd Page, CMO of Motorway, says:
“The global pandemic has been a challenging time for most brands – finding a way to solve a real customer need and execute on this has been the key to driving brand engagement and business growth. And Motorway has nailed this – they’ve disrupted an industry that was in desperate need of modernising and they’ve simplified the confusing and time-consuming process of selling a car, as well as making it safer during national lockdowns.
“Whilst we will continue to be restless in developing our offer, the customer proposition and outcome Motorway provides drives real customer value. So our next step will be to scale up and evolve our brand and marketing strategy, making Motorway the first port of call for anyone looking to sell a used car.”
