Motorway hires MoneySuperMarket marketing chief as CMO

Motorway, the UK’s fastest-growing online marketplace for used cars has appointed Lloyd Page as its first CMO.

For the last two years, Page has been Marketing Director at MoneySuperMarket where he played an integral role in the brand relaunch and Get Money Calm brand positioning, including the introduction of the Money Calm Bull creative platform. Page will now be spear-heading the execution of Motorway’s brand vision and marketing strategy, turning Motorway into a household name.  

Lloyd Page began his career at Virgin Trains in 2000, before taking on a global role at Vodafone. He then transitioned into senior brand and digital marketing roles at John Lewis. He joined Virgin Media as Director of Brand and Brand Communications in 2016, until 2018 when he moved to MoneySuperMarket.

Page has joined Motorway, a fast-growing digital disruptor of the car market, at a time when the brand has seen unprecedented growth – completing thousands of car sales a month as more consumers than ever flock to the platform to sell their car to a verified dealer in a fast and contact-free manner.  The team has doubled to over 100 staff in the last year. 

Lloyd Page, CMO at Motorway
Lloyd Page, formerly Marketing Director at MoneySuperMarket has joined Motorway as CMO

Tom Leathes, CEO of Motorway, says:

“Lloyd is joining us at a time when the car industry is undergoing a massive transformation towards digital and Motorway is at the absolute heart of this. We’ve always been a 100% online business, helping customers sell their car quickly, conveniently and for the best price, without leaving home.

“We’ve had an incredible year of growth and development and now it’s time to take our brand to the next level. That’s where Lloyd comes in. His big brand experience from John Lewis and Virgin Media through to MoneySuperMarket is the perfect combination of what we need – a brand and customer-led marketing guru, combined with unparalleled digital expertise.”

Lloyd Page, CMO of Motorway, says:

“The global pandemic has been a challenging time for most brands – finding a way to solve a real customer need and execute on this has been the key to driving brand engagement and business growth.  And Motorway has nailed this – they’ve disrupted an industry that was in desperate need of modernising and they’ve simplified the confusing and time-consuming process of selling a car, as well as making it safer during national lockdowns. 

“Whilst we will continue to be restless in developing our offer, the customer proposition and outcome Motorway provides drives real customer value. So our next step will be to scale up and evolve our brand and marketing strategy, making Motorway the first port of call for anyone looking to sell a used car.”

Sell your car with Motorway

We are excited to announce we’ve launched a brand new website to make it easier than ever to sell your car.

Find your best offer from 3,000+ verified dealers and you could get £1,000 more than part exchange or selling direct to a dealer yourself. Selling your car is always completely free with Motorway, with no service fees, free home collection and instant same-day payment.   

Since 2017, we’ve helped thousands of people sell their car and are very proud of our ‘Excellent’ rating on Trustpilot, with over 8,000 verified reviews.

Selling via Motorway’s nationwide network of verified dealers is subject to vehicle eligibility.  For those vehicles we can’t sell directly to dealers, we will offer an alternative selling route with a trusted partner.

Ready to sell your car? Get started here.


I have a current offer for my vehicle from an online car buyer which I am considering, can I still access and accept the offer?

  • The offer from the specific buyer will still be accessible and available for you to accept, subject to the details relating to timing etc.  However, you will not be able to access other options other than from The Car Buying Group on our website.

I have a current offer from The Car Buying Group or Car Take Back, can I still access and accept the offer?

  • The offer from The Car Buying Group or Car Take Back will still be accessible and available for you to accept. 

Car Dealer Magazine: Used Car Product Of The Year 2020

We are extremely proud to announce that Motorway was awarded ‘Highly Commended’ for the ‘Used Car Product of the Year’ award at the Car Dealer Magazine Used Car Awards 2020.

The awards were presented online by Mike Brewer, star of Discovery Channel TV show Wheeler Dealers on Friday 5th February.

used car product of the year 2020
Motorway – ‘Highly Commended’: Car Dealer Magazine, Used Car Product Of The Year 2020

Well done to our fantastic team for all your hard work throughout a challenging year. Thanks too to our incredible dealers – we love working with you, and are always proud to serve you with exclusive privately-owned stock.

Finally, a big thank you to Mike Brewer for hosting the event, all the judges, Car Dealer Magazine, James Baggott and Michelle Searle for your support. What a year!

Motorway sales director James Bush said:

“We are delighted to have been awarded Highly Commended in the Used Car Product category in this year’s Used Car Awards.

“It’s testament to the hard work our team have put in to provide a truly market-leading product and service for the dealer community, especially during the pandemic.

“Our unique offering of high-spec, privately owned used vehicle stock – all online and without the middle men – has attracted more car dealers than ever this last year.

“This recognition from the judges is a great validation of our mission towards providing the best possible, most efficient online stock-acquisition platform for the long term.”

Dealers can sign up to buy exclusive, privately-owned used car stock at Motorway here.