Used car marketplace Motorway appoints Trainline’s Victoria Biggs as Chief Communications Officer

  • Biggs is responsible for public relations, internal communications and sustainability
  • She joins the executive team, reporting into Chief Executive Officer Tom Leathes
  • Appointment follows recent $190m funding round and appointment of James Wilson as COO 

LONDON, 20th January 2022: Motorway, the UK’s fastest-growing used car marketplace, has appointed Victoria Biggs to the newly created role of Chief Communications Officer.  

Biggs joins from Trainline, the leading independent rail and coach platform, where she led global communications during a period of rapid growth and the company’s successful listing on the London Stock Exchange.  She was also responsible for sustainability, working with senior management to define Trainline’s purpose and with teams across the business to manage the company’s environmental impact.

Biggs brings more than 20 years’ experience in strategic communications for high growth tech companies including eBay and Trainline, as well as at leading UK and global communications consultancies.  She takes responsibility for Motorway’s communications functions and sustainability strategy, and joins the Motorway executive team, reporting into CEO, Tom Leathes. 

Motorway enables customers to quickly and easily sell their cars for the best price from the comfort of home using only a smartphone. With a network of more than 4,000 professional car dealers using the platform to directly bid on these vehicles, Motorway helps customers sell their cars for up to £1,000 more in as little as 24 hours – while supporting its car dealer partners to acquire the best used car stock online.

In November 2021, Motorway was valued at more than $1bn in a new funding round of $190m, co-led by Index Ventures and ICONIQ Growth, with existing investors Latitude, Unbound and BMW i Ventures also participating.  It reported seeing 300% YOY growth with a run-rate to deliver more than $2bn in sales during 2022.  

Biggs’ appointment follows fast on the heels of the appointment of James Wilson, former Director of Marketplace Fulfillment for Amazon UK, as Chief Operating Officer. 

Tom Leathes, CEO of Motorway, comments:

“I’m delighted to welcome Victoria to the Motorway family. On the back of unprecedented growth in the last 12 months, investing in the best possible talent is imperative to our continued success. And that is exactly what we have found in Victoria. Her incredible experience working for high growth tech companies like Trainline and eBay makes her an invaluable addition to our team – both spearheading our sustainability strategy and leading our communications as the business continues to grow at an accelerated pace.”

On joining Motorway, Victoria Biggs comments:

“I’m excited to be joining a business that has such a strong customer focus and is harnessing the power of technology to build a better car market for everyone.  Motorway has already achieved incredible growth and I’m looking forward to joining the team as we continue to scale and become the most trusted and sustainable used car marketplace.”

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – the online-only platform connecting private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.  Since launching in 2017, Motorway has grown to a team of over 250 and has completed over 100,000 successful car sales for customers across the UK. 

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Motorway to sponsor ITV’s live coverage of the Guinness Six Nations

ITV today announces that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023.

Motorway, the UK’s fastest growing used car marketplace, will sponsor ITV’s live coverage of the tournament, encompassing broadcast sponsorship of coverage across ITV and STV.

The two-year sponsorship agreement planned and brokered by Motorway’s media agency, MG OMD, will include a comprehensive activation package, including catch-up sponsorship on the ITV Hub, digital creative executions, and social support on ITV Platforms and on Twitter Amplify for the 2022 and 2023 tournaments. Creative executions and sponsorship idents will be produced by Motorway’s creative agency, Wonderhood Studios.

As part of increased coverage of the tournament beginning this year, ITV will provide exclusive live coverage of ten of the fifteen matches during the six-week tournament, starting on Saturday February 5 with Ireland’s game against Wales at the Aviva Stadium in Dublin, which kicks off the tournament.

ITV’s ten games include all home matches of England, Ireland, Italy and France.

Lloyd Page, CMO at Motorway, said:

“We’re proud to partner with ITV and bring one of the biggest sporting tournaments in the world to millions of rugby fans via our sponsorship of ITV’s Live Coverage of the Guinness Six Nations. After a year of outstanding growth, this sponsorship gives us a fantastic opportunity to continue driving awareness of Motorway as the best way for people to sell their car for free, thanks to our easy-to-use website and access to thousands of dealers in our nationwide dealer network.”

Tom Cocker, Executive Director at MG OMD, said:

“We are delighted to support Motorway in their sponsorship of the upcoming Guinness 6 Nations coverage on ITV. This represents the next exciting stage in the Motorway journey, to build on current successes, and drive brand fame and salience in an incredibly competitive and buoyant car selling market. Working with ITV offers a unique opportunity to connect with key audiences at scale across multiple platforms. We are incredibly excited to see it come to life.

Simon Daglish, Deputy Managing Director of ITV Commercial, said:

“This fantastic new deal brings ITV together with an emerging major player in the market, extending their brand reach to a whole new audience and providing an opportunity for us to work with them on a comprehensive and innovative sponsorship package. With England, Ireland, France and Italy home games now forming our Six Nations portfolio, we’re bringing ITV viewers a wealth of superb rugby that forms part of our year of live sport in 2022.”

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Notes To Editors

For more information please contact Tom Hodson on 07557 494401 or

About ITV

ITV connects millions of people every day, making content they can’t get enough of, and reflecting and shaping the world we live in… and we do all this through the power of creativity.

We are a leading media and entertainment company, with the largest free-to-air commercial television network in the UK, a global production and distribution business and a growing Direct to Consumer business. Engaging audiences in the UK and around the world with creative, high-quality content is at the core of everything we do.

We reach over 40 million viewers every week with our programmes on ITV’s family of channels, as well as through ITV Hub.

ITV Studios is home to some of the best creative minds, crafting over 7,000 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, Spain, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 90,000+ hours to broadcasters and platforms around the world.

ITV has several SVOD services with over 3 million subscribers worldwide, including BritBox UK, BritBox International which is available in the US, Canada, Australia, and South Africa and will soon be available in The Nordics, and ITV Hub+ (the ad-free version of the ITV Hub with download functionality).

Our Social Purpose is to shape culture for good. It is an integral part of how we set and deliver our business goals, and has four focus areas: Better Health, Diversity & Inclusion, Climate Action and Giving Back.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – the online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Since launching in 2017, Motorway has grown to a team of over 250 and has completed over 100,000 successful car sales for customers across the UK. 

For more information visit