Motorway launches refer a friend scheme

All Motorway customers now have the opportunity to split £100 in Amazon.co.uk Gift Cards with our new refer a friend scheme here. This reward level applies to all referrals where a car is successfully sold and collected.

Every time a customer refers a friend, who completes the sale of their car with Motorway, they will each get an Amazon.co.uk Gift Card as a reward – worth £50 each. It pays to be a Motorway customer!

To learn more about how our rewards scheme works and how to refer your friends, read on.

Refer a friend to Motorway to receive a £50 Amazon.co.uk Gift Card
Split £100 with a friend, when they sell their car with Motorway

How do I refer my friends?

All Motorway customers can become referrers – you don’t even need to have sold your car with us! Simply sign up on our refer a friend page, powered by Mention Me, and you’ll be able to share a unique referral link with your friends.

Remember – your friends have to sign up through your link before they start selling their car. We can only give you both your referral reward if they’ve taken this first step, otherwise we won’t be able to track the referral. 

Want to know more? Read on!

You can sign up to get your link by visiting motorway.co.uk/refer.

Do I need to have sold my car with Motorway to start referring friends?

No, you don’t need to have sold your car with Motorway to take part in our referral scheme. To start referring your friends, sign up at motorway.co.uk/refer.

How can I distribute my referral code?

When you sign up to be a Motorway referrer, you’ll have the option to share your code directly with your social media accounts, email, SMS, or Whatsapp. You will also be emailed the link, so you can forward it to whoever you like.

For your friends to be eligible, they need to have not sold a car with Motorway within the last twelve months, they need to follow the link prior to selling their car with Motorway, and they need to complete the sale of their car, with their car collected by the dealer. 

When do I get sent my referral reward?

Both you and your referred friend will receive your £50 Amazon.co.uk Gift Cards once your friend has completed the sale of their car, with their car collected by the dealer. If you are both eligible for our referral program, and used the referral link, you will both get your Amazon.co.uk Gift Cards over email within seven days of completion of the sale. 

How do I know I’ve received my reward?

You and your friend will each receive an email from us with your £50 Amazon.co.uk Gift Card and instructions for adding it to your Amazon account.

Can I add a referral after I’ve sold my car?

You can’t retrospectively use a referral link; in order to be eligible for our refer-a-friend scheme, you must share the link with your friends before they start to sell their car with Motorway. Equally, if you’re the one who’s been referred, you’re ineligible for the scheme if you’ve sold a car with Motorway in the last twelve months.

Can I use the referral scheme if I’ve already sold a car with Motorway?

Motorway customers can refer friends at any time.

However, the friends you refer to Motorway are ineligible for our scheme if they have sold their car with Motorway in the last twelve months. 

Is there a limit to the number of people I can refer?

Nope! Please spread the word – we would be delighted to help all of your friends and family sell their cars.

All referrals that end in the completion of a car sale, with the car collected and paid for by the purchasing dealer, are valid and will be rewarded with £50 in Amazon.co.uk Gift Cards for both the referrer and their friend.

Get your referral code now at motorway.co.uk/refer

Motorway launches major marketing campaign, with new TV ad where dealers take centre stage

motorway tv ad 2021

Motorway, the UK’s fastest-growing way to sell your car, has launched a major new campaign spanning TV, OOH, radio and digital. The campaign is the first piece of work from the brand’s new agency line up of Wonderhood Studios and MG OMD, highlighting the range of benefits consumers can get by selling their car the Motorway way.  

The TV ad, directed by Scott Lyon through Outsider, follows the journey of a Motorway customer enjoying the end-to-end Motorway experience for the first time.  As he uploads his car onto the platform whilst relaxing in his bathtub, viewers are given a sneak peek into what happens behind the scenes to get Motorway customers the best deal. 

Set on an actual motorway, car dealers race against each other to reach the car, all bidding to get the best price. The winning dealer performs a daring stunt from his vehicle to collect the car, ultimately resulting in the blissfully unaware customer getting £1,000 more than expected all while in the comfort of his home. 

The TV is supported by radio, social and an OOH campaign launching in September which unveils Motorway’s newly refreshed visual identity.

Lloyd Page, Chief Marketing Officer at Motorway, said:

“The used car market is incredibly buoyant right now with people looking for a fast and easy way to sell their car for a great price. We’ve already helped over 65,000 consumers sell their car for more and this new campaign will now propel our brand awareness to the next level, ensuring anyone in the UK who wants to sell a car knows that there is only one way to do it, the Motorway.”

The campaign launch comes after Motorway announced in June that it had secured £48m in venture capital investment after seeing sales triple over the last 12 months. The company has completed over 65,000 car sales through its website since it started in 2017, with a new sale currently being agreed every 10 minutes.”

Watch the new Motorway TV ad below: