Motorway reveals a rise in value of luxury used-cars since the start of 2022
Motorway has seen a rise in luxury used-cars retaining and growing in value, with many selling for more than the cost of a new model. According to 2022 sales data from the used-car marketplace, Porsche tops the list of best investment makes, closely followed by Bentley and Audi.
Whilst previously a new car would lose value once driven off the forecourt, the same may no longer apply for a number of luxury makes and models. In June this year, a Porsche 911 Turbo S sold for £33,056 more than a new car of the same model, delivering a 20% return on the owner’s investment. The Porsche Taycan Turbo S is also retaining its value, with one owner recently selling for 4% more than a new model.
The ongoing shortage of semiconductors and other parts has caused delays for manufacturers bringing new cars to market. Now, it’s not uncommon for wait times of 12 to 24 months for high-end cars such as a new Porsche, meaning car dealers are turning to the used car market to find high quality, low mileage cars for their customers.
Alex Buttle, co-founder of online used-car marketplace Motorway said: “Over the last six months, we’ve seen a marked increase in luxury cars achieving unprecedented prices on our platform. It’s a seller’s market, with many luxury cars selling for not far off, or more, than their original retail price when sold as new.”
10 luxury cars sold on Motorway, for more than or near, their original price in 2022
Make and model
Registration year
Sold for
New model prices from*
Porsche 911 Turbo S
2020
£201,946
£168,900
Bentley Continental GT V8
2021
£159,550
£176,775
Mercedes-Benz AMG G 63 4MATIC
2019
£153,459
£143,305
Porsche Taycan Turbo S
2021
£144,011
£140,000
Audi RS Q8 Vsprung TFSI MHEV Quat
2021
£123,059
£128,465
Porsche Panamera Turbo S
2020
£119,009
£138,600
Range Rover SVA-BIO DYN V8 SC
2021
£118,161
£147,441
Aston Martin DB11 V8
2020
£110,600
£155,200
Range Rover Sport SVR Carbon ED
2021
£106,648
£114,915
Porsche 911 Carrera S S-A
2019
£102,062
£102,800
ENDS
Notes to Editors
Examples taken from Motorway car sales, from the 1st of January to the 24th of June 2022.
*Prices starting from
Contact
For further information, contact motorway@hopeandglorypr.com or the team on 020 3588 9700
About Motorway
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
Motorway, the UK’s fastest growing used car marketplace will co-sponsor BT’s broadcast coverage of the Premier League, the UEFA Europa League and the UEFA Europa Conference League.
The sponsorship agreement brokered by Motorway’s media agency, MG OMD, and Sky Media, will span 127 live games across BT Sport’s coverage of the 2022 / 2023 season with the first game on the 6th August. The sponsorship will include a comprehensive activation package, including a series of whistle to whistle 5 and 10 second idents before games, during half-time and after games, as well as sponsorship across live streams through the BT Sport App and BT Sport website.
Motorway’s partnership with BT Sport is projected to reach 19% (5.696m) of the ABC1 audience and marks Motorway’s second major sponsorship of live sports coverage, following their recent sponsorship of the Guinness Six Nations coverage across 2022 and 2023.
Lloyd Page, CMO at Motorway, said: “We’re proud to partner with BT Sport and to play a role in bringing not just the beautiful game, but some of the most exciting football leagues in the world, to millions of football fans via our sponsorship of BT’s coverage of the Premier League, UEFA Europa League and UEFA Europa Conference League. With record numbers of motorists selling their cars online through Motorway this year, this sponsorship gives us an incredible opportunity to continue driving awareness of our platform – and help even more car owners sell their cars 100% online for a great price, to our nationwide network of thousands of dealers.”
Jeremy Rosenberg, Account Director, Advertising Partnerships BT Sport said: “We are delighted that through our work with Sky Media, we have partnered with Motorway to sponsor on BT Sport the broadcast coverage of the Premier League, the UEFA Europa League and UEFA Europa Conference League. It is fantastic to have a new brand to partner across our channels.”
Tom Cocker, Executive Director at MG OMD said: “We are thrilled to be supporting Motorway with their sponsorship of the Premier League on BT Sport. Following the acceleration of Motorway’s growth over the past year, this is the perfect partnership to help us continue to build brand awareness and fame with one the nation’s favourite football competitions. We look forward to the year ahead working with BT and Motorway on this exciting new partnership.”
ENDS
Notes to Editors
About Motorway
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
About MG OMD
MG OMD is a media agency that offers clients unprecedented insight, specialism, security, and transparency. We are focused on creating difference that matters for our clients by delivering innovative, effective and award-winning work and campaigns.
We were recently named Campaign’s Global Agency of the Year 2022, Thinkbox’s TV Planning Agency of the Year 2022 and MediaWeek’s Agency of the Year for 2021. With our OmniGOV team also being named as Campaign’s Agency Team of the Year for 2021. MG OMD is also the most awarded agency in the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards.
However, we wouldn’t be here without our biggest point of pride, our people; and we are proud to be the only networked media agency to have been listed in Campaign’s Best Places to Work every year since it began five years ago.
About Sky Media
Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch.
Reaching over 93% of the UK population, Sky Media represents over 130 channels including all of Sky’s quality channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery, GREAT!, A+E Networks, AMC Networks and BT Sport.
As Europe’s leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. So whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Media’s award-winning solutions deliver for brands.
The used car marketplace sees a 200% uplift in YoY sales as motorists and dealers flock to platform to transact online
Motorway, the UK’s fastest-growing used car marketplace, today announced continued, accelerated business growth as record numbers of motorists sold their cars online through the platform in the first six months of 2022.
Between January and June 2022, Motorway achieved more than £750 million in completed sales, an uplift of almost 200% versus the same period in 2021. June saw a record number of cars going into Motorway’s daily online sales, almost double the total on sale in January, with daily sales of over 1,000 vehicles a day. These figures demonstrate strong and growing consumer demand for a more efficient online way to sell a car, and that Motorway has become the go-to platform.
This rapid growth follows continued development of Motorway’s market-leading service for car sellers and dealers. In H1 2022, the company launched its iOS and Android native photo apps, helping car sellers profile their vehicles more easily and accurately than ever before, and ensuring dealers have the best possible profiles on the condition of every vehicle for sale. The company has also started rolling out a range of personalisation tools and features on its dealer platform, to help dealers more quickly and easily find and buy the best stock for their needs.
Record stock levels, coupled with an ongoing focus on innovation to enhance the dealers’ experience and make the platform as simple and user-friendly as possible, has led to a marked increase in dealers signing up to use Motorway in the last six months, and participating in its daily sales. The number of verified dealers in Motorway’s nationwide network now exceeds 5,600 across franchised and independent dealerships, up from 3,000 in November 2021.
Tom Leathes, CEO of Motorway said:
“Motorway remains focused on building a new way to transact more efficiently online, and on delivering more value to both car sellers and dealers. We don’t buy, hold or sell stock ourselves. This means we continue to remain independent and transparent, and can grow sustainably while ensuring everyone gets the best deal possible. Our efficient online marketplace model offers something very different, and now that we’re hitting over 1,000 cars a day, I believe we are really beginning to change how the UK car market works.
“Our team works relentlessly to understand what our dealer partners need, and we are committed to providing an outstanding service – from delivering the highest quality selection of fresh cars for sale every day, to constant platform innovations making buying the UK’s best used car stock as easy as possible. You’ll see much more innovation from Motorway throughout the rest of the year and as we look to break more records and help our dealers’ businesses win.”
Motorway’s team has now grown to over 350 people in London, Brighton and around the world. Its continued rapid growth follows a Series C investment round of over $190m in November 2021, from global technology investors including Index Ventures and ICONIQ Growth.
ENDS
Notes to Editors
About Motorway
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
Motorway’s dealer partners predict the cars set to rise most in value over the next 10 years
British brands could have the most potential for future growth, with Aston Martin, Jaguar, Rover and Lotus all featuring
From a Rover 75 to a Ford Focus RS, there’s a wide variety of modern cars with the potential to become future classics
Classic cars are an investment like no other. Whether it’s because of nostalgia, innovative design, cultural impact, exclusivity or simply an unbeatable driving experience, there are many modern cars which have the potential to be up-and-coming classics. However, identifying the right one can be tricky.
Leading online used-car marketplace, Motorway.co.uk, has polled a number of dealers from its extensive network of verified car dealers1 to reveal their top 10 list of ‘future classics’ – cars set to soar in value over the next decade.
The list is compiled of everything from exotic coupes, such as the Jaguar XK R-S GT, to surprise inclusions such as the Rover 75 V8. Whether you own a Fiat or Ferrari, there are plenty of interesting, fun and unexpectedly common cars in the list which could soon become ‘classics’.
Alex Buttle, consumer spokesperson from Motorway said “Our network of verified dealers is over 5,000 strong and every day, they compete to offer the best price for the cars our customers want to sell.
“When it comes to predicting future classics, there are a few key signs to look out for including rarity, styling and desirability. Quirky and unique features can also go a long way to adding potential value, such as the Abarth’s unique dog ring gearbox.
“Regardless of whether you’re selling now or in years to come, visit Motorway.co.uk for an instant valuation and great price”.
Rover 75 V8, 2004
It might raise the eyebrows of some for a Rover 75 to make a list of ‘future classics’, but the V8 version is a different beast which has, in recent years, been soaring in popularity. Driving the rear wheels the 4.6-litre engine and smooth automatic transmission offer refined and effortless performance entirely in keeping with the long-distance, no object associations of this historic British brand.
Alpine A110S, 2019
The beautiful Alpine A110S is a lightweight coupe characterised by high engine power, a focused chassis setup and refined design elements. The A110S was engineered to deliver sharp handling response and high-speed stability. The smart styling flourishes both inside and out help to amplify the car’s purposeful nature and give it true potential to become a future classic.
Aston Martin Cygnet, 2011
Another surprise inclusion to the bracket of ‘future classics’ is Aston Martin’s Cygnet – a miniature city car which helped to set a new benchmark for compact luxury. The Cygnet was built upon nearly one hundred years of experience and Aston Martin heritage of high performance sports cars, grand tourers, and competitive racing machines, all of which helped to create a truly luxurious solution to urban mobility.
Jaguar XK R-S GT, 2014
The beastly looking XKR-S GT was specially developed by Jaguar to be a road-going iteration of the XK coupe. With numerous aerodynamic and suspension changes from the original XK model, plus the addition of carbon ceramic brakes, the Jaguar XKR-S GT offers race-car inspired performance in a car that is road legal…somehow.
Alfa Romeo Stelvio Quadrifoglio, 2018
Alfa Romeo’s unexpected contribution to the shortlist of future classics is its latest model of the Stelvio Quadrifoglio. Built with many class-topping features, the premium compact SUV immediately set a new benchmark in its segment. With its design, performance and technology, Stelvio Quadrifoglio is officially the fastest SUV around the circuit, having registered a new record for its class on the iconic Nürburgring racetrack at 7 minutes 51.7 seconds.
Ford Focus RS, 2016
Ford’s popular high-performance road car helped to pioneer the Ford Performance All-Wheel-Drive system, and still delivers class-leading cornering speed and performance. The 2016 Focus RS introduced advanced performance technologies, and was the first Ford RS equipped with selectable Drive Modes – including an industry-first ‘Drift Mode’ – a feature which only adds to its potential value.
Abarth 695 Biposto, 2014
The only road legal production car with an optional ‘dog ring gearbox’ is the Abarth 695 Biposto. The 695 Biposto is the most extreme version of the Abarth – essentially a Fiat 500 – with a 1.4 litre turbo engine. The car weighs just under a tonne at 997kg and accelerates from 0-62 in a remarkable 5.9 seconds.
Fiat 124 Spider, 2017
The 2017 version of the Fiat 124 Spider revives the classic styling and typically Italian performance of the original to a new generation. Paying homage to the original open-top 124 Spider that launched 50 years ago, the 2017 124 Spider delivers an authentic Italian roadster experience filled with driving excitement and technology, combined with a classic Italian design.
Edition 1 Mercedes, 2016
The special “Edition 1” model of the Mercedes-AMG C63 Coupé marks an extraordinary and powerful combination of exclusive design and equipment characterised and inspired by the aesthetics of future Mercedes-AMG racing coupés, which went on to compete in the popular DTM racing series in 2016.
Lotus Exige S1, 2000
Last but not least on the list is the beautifully crafted Lotus Exige S1 – a lightweight sports car first released in 2000 from the East Anglian-based brand. Under the rear engine was a 177bhp 1.8-litre engine. This, combined with the car’s weight of just 780kg, allows the Exige to shoot from 0-62mph in just 4.7 seconds.
ENDS
Notes to Editors
1 William Kikham, Director at Targa Florio Cars, John Graeme, Redline Specialist Cars, The Team at Cornerhouse Garage
Contact
For further information, contact motorway@hopeandglorypr.com or the team on 020 3588 9700
About Motorway
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
Brighton, 23rd March 2022 – Motorway, the used car marketplace, has today announced a significant recruitment campaign in Brighton to hire 50 staff over the next 6 months, making it one of the city’s fastest growing businesses with 210 staff overall.
This investment into Brighton talent follows 300% YOY growth of the Motorway business, which has taken the wider team from 50 to 300 in the last 18 months. Motorway now plans to increase the size of its flagship customer service centre, based in Brighton, by 30% to support the ever-growing consumer demand for a quick and easy way to sell a car, for a great price from the comfort of home.
To support this new recruitment drive, Motorway has recently moved into larger office space in Brighton, relocating from Air Street to West Street in the centre of the city. The new offices will house up to 270 employees, and include a meditation and prayer space as well as a Brighton beach themed social space and cafe for staff.
James Wilson, COO of Motorway, says:
“Motorway is now selling over 8,000 cars a month, with a new sale being agreed every five minutes. This incredible growth would not have been possible without the amazing team we have in Brighton supporting our customers every step of the way.
“Our customer service centre is at the very heart of our strategy to put customers first so investing in finding the best talent in Brighton is crucial. This new recruitment drive will make us one of the fastest growing employers in Brighton and we look forward to welcoming more local talent as we grow our business.”
In addition to offering highly competitive salaries, Motorway has a people-first approach towards its benefits scheme, with access to high-quality health & wellness options so the team feels supported to do their best work. Staff benefit from a personal learning and development budget to spend on a wide range of books, courses and conferences. Subscriptions to services like Headspace and Audible are also included alongside access to an electric car leasing scheme, private healthcare, pension, enhanced parental leave and a cycle to work scheme.
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
● Two thirds (69%) of adults would be willing to sell their car for less than it’s worth if doing so made the process more straight-forward
● Of those who sold their car, over half (54%) believe they sold it for less than it was worth, an average of £977 under valuation
● 70% of Brits feel they need to compromise on either time or money when selling their car reveals online used-car marketplace Motorway
Research commissioned by online used-car marketplace Motorway has shown that despite prices for used cars reaching record highs, three quarters (76%) of Brits find the process of selling their car daunting and seven out of ten (70%) are knowingly compromising on cash for a quick sale.
With a third (32%) of us saying we don’t have the time to find the best price and one in four (28%) of us accepting the first offer for our car, it’s clear that we’re not getting the best value when it comes to selling our motors. In fact, almost nine out of ten (85%) admit the priority when selling a car is simply to get rid of it as quickly as possible, leading to an average loss of almost a thousand pounds (£977) when selling.
As time is of the essence for sellers, almost half (49%) are likely to have lost money when selling their car because they didn’t do simple things like buying new floor mats, changing the oil and making small repairs. Other common oversights and issues among everyone polled include not having an up-to-date service history (14%), not having their car valued before sale (12%), and struggling with paperwork (10%).
Seven in 10 drivers admitted putting off selling their car because of the hassle, and 76% said they found the process of selling their car daunting. It also emerged over two thirds (69%) have felt out of depth when selling their vehicle with 64% ending up feeling ripped off. The biggest desires when selling were getting the highest price, a speedy sale and minimising the effort required.
When selling their car, only 14% felt very confident they got a good price, with an acceptance by 69% that they would be willing to take an offer less than market value in order to make the process easier. 62% admit they regret rushing to sell cars in the past because they received less money for them as a result.
Motorway’s extensive network of over 5,000 verified dealers means motorists don’t have to compromise on time, price or convenience when selling their cars and, since the process is online, they can do so from the comfort of their own homes.
A spokesperson for online used-car marketplace Motorway, which commissioned the research, said: “Selling your vehicle can be a headache for many, particularly if you don’t feel confident or knowledgeable about cars, but there is an easy and simple way to sell your car online for a good price. At Motorway, our extensive dealer network matches each seller with the dealer willing to pay the most, in as little as 24 hours and free of charge, taking the hassle out of selling.”
Jodie Kidd, automotive enthusiast, commented: “Although now is a good time to take advantage of high used car prices, selling a car yourself can seem like a daunting prospect and ultimately, it can be difficult to know if you’re getting a fair price. Thankfully, Motorway has made the process as quick and simple as possible, without having to compromise on time or money. And you can do it from the comfort of your sofa, cup of tea in hand.”
To find out more and for a no-obligation quote, visit Motorway.co.uk to find out what you could get for your car.
ENDS
Notes to editors
Research carried out in April 2022 by OnePoll with a sample of 2,000 British adults aged 18+ who had sold their car in the last five years.
In the survey of 2000 UK adults aged 18+ who have sold their car in the last five years, on average 54 per cent of respondents sold their car for less than they believe it’s worth, averaging at £977 under the market value. £977 * 7.5 million (2021 UK used car transactions, SMMT) = £7.3275 billion, potential to be lost
Contact
For further information, contact motorway@hopeandglorypr.com or the team on 020 3588 9700
About Motorway
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
Motorway’s four-year old online marketplace connects consumers selling their car with professional car dealers acquiring stock
65,000 used cars have been sold on Motorway, with currently a new sale agreed every 10 minutes
More than 5,000 dealers across the UK compete to offer the best price, and the car is collected in as little as 24 hours
Sales in the last 12 months have tripled, with 300% growth expected in 2021
Index Ventures leads Motorway’s Series B financing, joined by BMW i Ventures, Unbound and others
Motorway, the UK’s fastest-growing way to sell your car, has raised £48m in venture capital investment.
The Series B round is led by Index Ventures (backers of Deliveroo, Etsy and Dropbox) and also includes additional new investors BMW i Ventures and Unbound. Existing investors Latitude and Marchmont Ventures also participated in the funding round. Danny Rimer, partner at Index Ventures will now join Motorway’s board.
Motorway’s growth to date
Motorway has completed over 65,000 car sales through its website since it started in 2017 and has seen sales rapidly increase over the last year to more than £50m in May 2021 alone. Currently a sale is agreed on Motorway every ten minutes. The company is completing over £2.5m of transactions a day and more than 4,000 completed car sales a month. With over 10,000 5-star reviews on TrustPilot, Motorway is projecting to hit over £650m in sales in 2021, more than triple its performance in 2020.
The way to sell your car
Motorway helps consumers to sell their car for up to £1,000 more from the comfort of home. It’s simple, fast and free – a car can be profiled and uploaded onto the Motorway website using only a smartphone. Over 5,000 professional car dealers can then bid for the vehicle in a daily online auction, with the highest offer winning the car. Their car is then collected for free by the winning dealer in as little as 24 hours.
Cutting out the middlemen and moving the whole process online, Motorway removes the hassle and the haggle, helping car sellers and car dealers get a better deal fast, and all entirely remotely.
The used car market is accelerating online
Consumers and car dealers are embracing the internet to replace traditional offline and in-person car selling transactions. Motorway estimates that by the end of 2020, 5% of all vehicles were sold online – up from 1% at the start of the year. Motorway believes this will reach 20%+ as the car industry catches up with others that have already made the online transition.
While new car sales have seen a five year slump in the past year, the used car market has consistently been on the rise, with demand for used cars increasing month on month. On average, used car prices on Motorway have risen +8.2% in May versus six months ago in November. And with new car supply expected to be constrained ongoing, the buoyant used car market will continue to boom.
Investment into UK tech talent
This £48m investment will enable Motorway to significantly expand its product and engineering teams to introduce more products that improve the experience of online car sales, as well as investing in marketing to drive even greater awareness. The current 160-strong team will grow to over 200 by the end of the year, providing further jobs for the best UK talent in the months ahead.
Tom Leathes, CEO of Motorway, says:
“For half a century, inefficient offline processes have led to bad deals and a bad experience for both car sellers and car dealers. Motorway has fundamentally changed a broken experience where everyone ends up dissatisfied – and we’ve transformed it with a superior online experience where everybody wins. Cutting out the middlemen leaves both the consumer and car dealer with a better deal, all from home and without the stress. Our incredible growth so far is testament to our focus on delivering more value through technology – and this investment will provide us with the fuel to take Motorway to the next level.
“We’re thrilled to be working with Index and the other investors in this round, and Danny Rimer’s huge technology experience and passion for our journey ahead makes him a great addition to the team.”
Danny Rimer, Partner at Index Ventures, says:
“We’re always looking to invest in companies that are truly disrupting an industry and meeting a real customer need. We have found that in Motorway. The team has built an incredibly powerful platform, underpinned by great technology and a deep understanding of the challenges both consumers and car dealers face. Motorway has quickly become the first port of call for tens of thousands of people selling their car.”
Motorway has previously raised £14m in venture funding since it was founded by serial entrepreneurs Tom Leathes, Harry Jones and Alex Buttle in 2017. The team has since grown to 160 people across its offices in London, Brighton and remotely around the world.
Motorway is valued at over $1bn in a new funding round of $190m, co-led by Index Ventures and ICONIQ Growth, with existing investors Latitude, Unbound and BMW i Ventures also participating
Motorway has seen 300% YOY growth and is on a run-rate to deliver more than $2bn in sales over the next 12 months
Company also announces the appointment of James Wilson, former Director of Marketplace Fulfillment at Amazon UK, as Chief Operating Officer
Motorway, the UK’s fastest growing used car marketplace, has today achieved unicorn status with a valuation of over $1bn following a $190m Series C funding round.
The round is led by Index Ventures, backers of Deliveroo, Etsy and Dropbox, and ICONIQ Growth, a leading Silicon Valley technology investment firm and partners of Collibra, Miro and Wolt. Existing investors Latitude, Unbound and BMW i Ventures also participated in the round.
Revolutionising the used car market
Motorway enables customers to quickly and easily sell their car for the best price from the comfort of home using only a smartphone. With a network of 5,000 professional car dealers using the platform to directly bid on these vehicles, Motorway helps customers sell their car for up to £1,000 more in as little as 24 hours – while supporting its car dealer partners to acquire the best used car stock online.
Motorway’s rapid growth
Motorway’s continued focus on product innovation and improving the customer experience meant it was well positioned to capitalise on the behavioural change driven by the pandemic, with both dealers and car owners increasingly seeking to buy and sell cars online. As a result, Motorway recorded a 300% uplift in third-quarter sales to $411 million compared with $105 million last year.
Over 100,000 used cars have been sold on Motorway since launch, with over 8,000 cars currently being sold a month and a new sale being agreed every five minutes. This recent surge in sales puts Motorway on a run-rate to deliver over $2bn in completed sales over the next year, making it one of the world’s fastest growing online used car marketplaces.
Investment in the customer experience
This new $190m investment will be used to hire the best tech talent and build a world-class team across the business, focussed on improving the customer experience and making Motorway the definitive way for people to sell their cars. The team is expected to grow from 250 to over 350 over the next 12 months.
Along with the investment round, Motorway is also announcing the appointment of James Wilson, former Director of Marketplace Fulfillment for Amazon UK, as Chief Operating Officer. James brings significant experience in online commerce for both consumers and businesses, delivering world-class customer experiences at scale. This follows Motorway’s appointment of Lloyd Page (formerly of Moneysupermarket and John Lewis) as Chief Marketing Officer earlier this year.
Tom Leathes, CEO of Motorway, says:
“In 2017, we set out to reinvent how people sell their cars, transforming a broken offline process by introducing a superior online experience. Our team has dedicated themselves to this mission through unprecedented times – enabling us to turn a traditionally lose-lose market into a win-win for our customers and dealer partners.
“We’re now completing over 8,000 car sales a month. That’s a big number, but still less than one percent of UK used car sales – so there’s massive opportunity ahead. We’re thrilled to be working with the teams at Index, ICONIQ and the other investors in this new funding round. It will help us scale even faster, as we strive to build the best technology team in Europe, and change the used car selling experience for the better.”
Danny Rimer, Partner at Index Ventures, says:
“Since joining the board, following our initial investment in June, I have experienced first-hand just how fast Motorway is growing and how agile the team is in scaling the business to support this incredible growth. Strong leadership, coupled with great technology to fuel an incredibly powerful platform, has enabled Motorway to step up a gear and move into the fast lane – they’ve taken advantage of the strong market conditions and changing consumer and dealer behaviour to become the go-to place for people selling their car.”
Yoonkee Sull, Partner at ICONIQ Growth says:
“The used car market’s move online is only accelerating and we believe Motorway is delivering the best consumer experience and the most differentiated supply to dealers in the UK. We believe that while Motorway has already exhibited exceptional growth, the company is just at the beginning of its journey. We are thrilled to support the entire Motorway team in their mission to become the most trusted brand and destination for used car transactions for years to come.”
Motorway previously raised $67.7m in a Series B round in June 2021. This latest investment brings its all-time raise to $273m since it was founded by serial entrepreneurs Tom Leathes, Harry Jones and Alex Buttle in 2017. With offices in London and Brighton, the team has since grown to 250, more than half of whom are in the technology, design or product development teams.
Motorway data shows there’s never been a better time to sell a used car as hot hatches and estates show highest increases since 2021
Second-hand car prices have risen 30% over the last twelve months according to leading used car marketplace Motorway.co.uk. The increase has been driven by lengthy waiting times for new cars, which has meant that motorists have turned to the used car market.
Leading the price increases have been hot hatches (where prices have increased on average 35.8% year-on-year) and the estate market (where prices are up 32.8% on average).
For example, an average Mini Cooper would have fetched £5,056 in February 2021 whereas prices have reached £9,627 in 2022. Meanwhile, a Volkswagen Polo Match 60 that would have netted a sale price of £3,508 a year ago will generate £6,229 on average today.
The highest rises across makes and models between 2021 and 2022
Make
Model
2021
2022
% +
MINI
Cooper
£5,056
£9,627
90.42%
MINI
One
£3,508
£6,229
77.58%
VOLKSWAGEN
Polo Match 60
£2,318
£4,044
74.46%
FORD
Fiesta Titanium Turbo
£7,493
£12,201
62.84%
VOLKSWAGEN
Polo Match TSI
£8,233
£12,942
57.19%
BMW
520D M Sport
£12,797
£19,921
55.66%
NISSAN
Qashqai Tekna DCI
£8,650
£13,038
50.73%
FORD
Focus Zetec
£5,775
£8,644
49.69%
FORD
Fiesta Titanium
£3,619
£5,416
49.67%
FORD
Focus Titanium
£7,929
£11,739
48.04%
* based on real prices paid by dealers on Motorway.co.uk for a vehicle during February 2021 and February 2022.
Alex Buttle, co-founder at Motorway, said:
“With wait times of up to 12 monthsfor a new car due to supply problems, motorists have turned to the used car market to get their next car, which means that many dealers are on the hunt for new stock. There’s never been a better time to sell. From hot hatches to family saloons, SUVs to sports cars, we’ve got dealers searching for used cars and willing to pay for a wide range of quality stock.”
The highest increases by category*
Body Type
2021
2022
% Increase
Hatchback
£8,537
£11,595
35.81%
Estate
£17,326
£23,023
32.88%
Saloon
£14,070
£18,476
31.32%
Coupe
£18,691
£20,946
12.06%
Convertible
£14,794
£15,632
5.66%
Pick-up
£21,031
£21,745
3.39%
* based on real prices paid by dealers on Motorway.co.uk for a vehicle during February 2021 and February 2022
Motorway, founded in 2017, has seen interest in online car sales surge over the pandemic as volumes grew 188% between February 2021 and February 2022. Motorists value the car they want to sell, profile their vehicle and then agree a reserve price – guided through the process by Motorway – and over 5,000 dealers across the country bid for their vehicle.
Alex Buttle added: “Before Motorway, drivers had to accept the best price they could find from dealers themselves – and spend the time going from dealer to dealer to secure it. Now they can get a great price from dealers across the country in just a few clicks and, almost regardless of the make or model, there is likely a dealer out there searching for every car our customers are selling.”
To find out more and to get a free car valuation, visit Motorway.co.uk.
ENDS
Notes to editors
For further information about wait-times for new cars see here for reference: https://www.honestjohn.co.uk/news/car-market-1/2022-03/2022-new-car-prices-rise-by-up-to-26-per-cent/
Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for the best price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.
Motorway reveals a lack of awareness ahead of new measures coming into force in Birmingham on 1st June
21% of UK motorists do not know what a Clean Air Zone (CAZ) is, while a further 21% are unsure
Despite many new ones coming into force, only 16% know how to check if they will be charged when driving through a CAZ
Just 12% know what the minimum standard for their vehicle is
44% agree with the principle that petrol and diesel vehicles should be charged for driving in densely populated areas
Two thirds (66%) are not aware that a CAZ is being introduced in Birmingham on 1st June
Despite continuous media coverage over the last year about Clean Air Zones (CAZs), one fifth (21%) of UK motorists have no idea what a CAZ is, while one in three (31%) motorists in Birmingham are unaware that a CAZ is being introduced to their city on 1st June, according to research from Motorway, the online marketplace for used cars.
Clean Air Zones have been introduced in both London and Bath already and will launch in Birmingham, on 1st June 2021. They are one of several measures introduced to reduce pollution in the nation’s worst-affected areas. However, 21% of UK motorists are unsure of how they work, or how they may be affected by their introduction. And two thirds (66%) are unaware that a CAZ is being introduced in Birmingham next week.
Only 12% know what the minimum standard for their vehicle is and just 16% know how to check if they will be charged when driving through a Clean Air Zone. While this figure rises to 20% among Birmingham drivers, it still shows incredibly low awareness considering the Birmingham CAZ launches in less than a week.
Every CAZ is different – tailored to the area and the aims it wishes to achieve. But, in principle, they split opinion. While 44% agree that high-polluting petrol and diesel vehicles should be charged for driving in densely populated areas, 33% disagree and 23% sit on the fence.
Whatever the case, a prediction can be made that the zones will do their job – 36% said they would avoid travelling by car, van or motorbike if given an additional charge, while 21% would consider selling their petrol or diesel vehicle in favour of a greener, electric vehicle. In fact, almost a quarter (22%) of UK motorists said they were very likely to buy an electric vehicle while 30% said they were somewhat likely.
Alex Buttle, Director at Motorway, says:
“Clean Air Zones are popping up all over the country. First in London with ULEZ, then a CAZ in Bath, and now Birmingham. However you feel about them, if the car you’re driving means you’ll be charged when you enter the CAZ, then selling it may be an obvious choice to save money – especially while the used car market is so strong and prices of non-compliant cars are expected to fall this year for these types of cars.
“The used car market is booming right now, due to a real lack of new cars coming to market, so car owners may want to strike while the iron is hot. Whether you go all-in on an electric vehicle or opt for a CAZ-compliant lower-emission petrol or diesel car there’s an incredible choice available whatever your price range and style.”
Amanda Stretton, motoring expert said:
“The Birmingham CAZ has been the subject of much debate over the last year, both on a national and local level. So it’s pretty shocking that only 1 in 3 drivers in Birmingham have any idea that it’s coming into force on Tuesday! Add to that the 21% of UK motorists who don’t even know what a CAZ is! Clearly more needs to be done to educate people before they get a nasty surprise when they drive into a city operating a CAZ. It’s also important to remember that these changes to driving in big cities affect everyone – for both air quality and to inform people about any future choices they may make when it comes to buying a car.”
Drivers can use this online vehicle checker from The Department for Transport to see if they will be affected by the Bath or Birmingham CAZ, or this checker to see if they will be affected by the ULEZ in London.