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Motorway doubles sales to £1.7bn in 2022

Motorway continues to scale and establish its position as go-to platform to transact online

Motorway, the UK’s fastest-growing used car marketplace, today announced accelerated business growth in 2022 as record numbers of customers turned to its platform to sell their car online.

Motorway saw its sales more than double year on year from £841m in 2021 to £1.7bn in 2022. This rapid growth demonstrates continued demand for Motorway’s service, which matches people selling their car with car dealers looking to acquire stock. By removing the middlemen and bringing the process online, the platform delivers a better deal for both sides, with a more efficient experience, driven by technology. 

Since the summer, Motorway has seen record numbers of cars going into its daily online sales, with volumes exceeding 1,000 vehicles a day.  A car now sells via Motorway every four minutes, with over 1m car owners using the site a month. As quality used car stock becomes harder than ever for dealerships to acquire, this has meant Motorway’s network of dealers has had a strong stream of quality privately-owned cars to choose from, through a powerful new online experience. The number of verified dealers in Motorway’s nationwide network now surpasses 5,000 across franchised and independent dealerships, up from 3,000 at the end of 2021.  

To support this rapid growth in 2022, the Motorway team has increased from 227 at the end of 2021 to more than 400 today.  The company has also maintained its service quality through this growth curve – retaining its ‘Excellent’ rating by Trustpilot with over 40,000 reviews. 

Tom Leathes, CEO of Motorway said:

“Our growth this year is testament to both the great team we have built and our commitment to providing a better way to transact for car owners and dealers. Selling a car has always been hard, but we’re creating a new set of expectations – a great deal with a seamless user experience where everyone in the transaction wins. 

“In a highly unpredictable market, our marketplace model means that even in rapidly-changing dynamics, we’re able to secure the best deal reliably for sellers and dealers, and at ever-increasing scale. Our customer-first approach has paid off – more people than ever before are now coming to Motorway to sell their cars, which means in turn we are able to offer more used car stock to our dealer network, and to continue growing efficiently. 

“We are delighted with the great results last year, but we won’t be resting on our laurels in 2023.  Our customers can expect to see even more innovation from us this year, as we deliver even better ways to improve the car-selling and car-buying experience.”

Motorway is anticipating continued rapid growth in both sales and revenue in 2023.  The company is on a strong path to profitability, and it has significant funding reserves to drive its onward growth and innovation.  Motorway completed a Series C investment round of over $190m in November 2021, from global technology investors including Index Ventures and ICONIQ Growth.

The company has announced the continued sponsorship of the Rugby Six Nations coverage on ITV starting in February, and recently announced the launch of its new ‘Car Value Tracker’ tool, enabling consumers to get regular alerts on the value of their vehicle over time, so they can decide the right time to sell.

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Motorway introduces new Car Value Tracker in market first

New online tool enables car owners to check and track the value of their car over time 

Motorway, the UK’s fastest-growing used car marketplace, has launched an online tool which allows car and van owners to track the value of their vehicle. 

The Car Value Tracker uses millions of vehicle value data points gathered by Motorway to generate an up-to-date valuation for any vehicle, along with 24 months of historic pricing. Motorists can also opt-in to receive monthly updates to track their vehicle’s value over time. 

This new tool, the first of its kind in the market, gives car owners the confidence needed to pinpoint the right time to sell, by tracking how their car depreciates and appreciates according to market trends. 

Previously, car depreciation almost always followed a downward trend but, over the past two years, the industry has experienced unprecedented changes. Global supply chain shortages, a slow down in new car production and a rapidly changing economy have resulted in used-cars holding their value at a better rate – and sometimes even going up in value. Due to these changes, it’s now more important than ever for car owners to track the value of vehicles. 

car valuation trends over time

How it works

Using advanced data science techniques, the Car Value Tracker leverages historic data from thousands of similar cars that have sold through the Motorway platform, and hundreds of thousands of bids from dealers, to model each individual car’s valuation history.  Car owners will be presented with an interactive graph showing their car’s value today and how it has depreciated – or appreciated – over the previous 24 months. If the car owner has valued their vehicle on Motorway in the past, those valuations are also included on the graph. 

Key features: 

  • A free, up-to-date valuation for any car or van
  • An interactive graph with 24 months of historic pricing data, showing how a vehicle’s value has changed over time
  • Opportunity to sign up for monthly email alerts, to keep up-to-date with the vehicle’s value 
  • Ability to value and track multiple vehicles (perfect for multi car households!)

Harry Jones, Co-founder and Chief Product Officer at Motorway said: “At Motorway, we connect car owners with our nationwide network of dealers, to help them get a great price for their car. The Car Value Tracker is an exciting innovation, leveraging our extensive data and automotive knowledge to help car owners keep tabs on the value of their vehicles over time, and make confident decisions about selling their car, when the time is right.”

car value tracker

To track the value of your car, visit motorway.co.uk/car-value-tracker.

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Two thirds of Londoners concerned ULEZ expansion will hurt their personal finances

  • 45% of Londoners polled said they won’t be able to afford to pay the £12.50 to drive in London’s expanded Ultra Low Emissions Zone (ULEZ)
  • Only 25% of Londoners polled, are aware the expansion has been confirmed for August 2023 
  • The cost-of-living crisis means two thirds of motorists can’t afford to switch to an electric vehicle or compliant petrol car

Research commissioned by used-car marketplace Motorway has revealed that nearly one third (31%) of Londoners plan to sell their vehicle in the next six months because of costs associated with the confirmed ULEZ expansion alongside the rising cost of living. 

Londoners are growing increasingly concerned about the expansion, with two thirds (67%) admitting they are worried about how it will affect their personal finances. Two thirds (65%) of those surveyed won’t be able to afford to switch to an electric vehicle or compliant car, before the zone is expanded. 

With the current cost of living crisis, 30% of Londoners would be more likely to sell their vehicle in the next six months, with many more set to follow suit. When asked about the reasons for selling their petrol or diesel car, over one third (37%) of Londoners said they would sell in order to buy an electric vehicle in light of the potential expansion of ULEZ.  However, due to the rising cost of living, many will be unable to afford to make this switch.

What’s more, the data reveals that three quarters (75%) of those in the capital are unaware the planned ULEZ expansion for August 2023 has now been confirmed.

While many people are not aware of the changes to come, since the zone expansion was announced, Motorway saw a 150% increase in car owners checking their vehicle’s ULEZ compliance in one weekend alone.

Alex Buttle, co-founder of used-car marketplace Motorway, said: “With the current cost of living crisis and the confirmed extension of London’s ULEZ in August 2023, more drivers who use the zone are questioning their current car ownership and driving habits. With big changes on the horizon, for any car owners affected, they can check their car’s compliance with Motorway’s ULEZ checker – and if they need to sell, we can help them get a great price.”

Motorway's ULEZ checker
To check if your car is ULEZ compliant, visit https://motorway.co.uk/ulez-checker

To value and sell your car, visit motorway.co.uk.

ENDS

Notes to Editors

Research conducted in December 2022 by Censuswide with a sample of 1,000 British car owners aged 18+ from London and Greater London.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

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Gender pay gap

At Motorway, we help thousands of UK car owners sell their vehicles every week so it’s important we have diverse teams to represent the customers we serve.  We are focussed on promoting equality, diversity and inclusion among our teams, and on continuously shaping  the company behaviours, processes and policies required to do this.

It should go without saying we are committed to equal pay: the payment given to men and women doing the same job at the same level. 

As a company that has rapidly scaled to more than 250 people, this year we are reporting our gender pay gap for the first time – the difference between the average hourly pay of men and women across all roles at Motorway.  

Like many tech companies, our gender pay gap has been impacted by an ongoing shortage of women in the UK tech sector, which often limits the number of female candidates applying for open roles.   This shortage has led to a gender imbalance at Motorway, where more than a third of our teams are technical specialists such as engineers and product developers. Currently, whilst a third of our Motorway team is female, the percentage is lower in our tech and leadership teams, and this has contributed to our gender pay gap being higher than we would like, at 19.7 percent.

We want to do better than this.  We need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company.  Actions we are taking include:

  • Partnering with progressive organisations to support our focus on recruiting specialist female tech talent such as She Can Code and Black Girls in Tech
  • Ensuring female candidates are interviewed for all senior management and leadership positions, with a minimum of one female on each shortlist
  • Ensuring our hiring managers undertake training on how to recognise and avoid unconscious bias
  • Helping more junior women and men at Motorway progress to more senior roles  through our learning and development programme
  • Giving every high potential senior level team member, regardless of gender, the opportunity to partner with an executive team mentor who can advise, champion and support them in their careers (2023)
  • Investing in our Diversity and Inclusion Committee which comprises a cross section of our teams and is focussed on making Motorway an even more diverse and inclusive place to work

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.

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Burgeoning ‘pre-loved’ economy worth £6.5 billion

The UK’s pre-loved economy is now worth an estimated £6.5bn, an increase of 48% since 2020, according to research carried out by Motorway and the Centre for Economics and Business Research (CEBR). The report predicts that the flourishing pre-loved economy is set to grow further to £12.6bn in 2027; roughly double its value today. 

Spending on pre-loved items places £6.5bn additional income directly into the hands of UK households. This supports a further £6bn of consumer spending, leading to a £2.4bn contribution to UK GDP.

Two-thirds of Brits who bought pre-loved goods in the past year (66%) stated that saving money is a key reason behind their purchase of pre-loved goods, suggesting that cost-of-living concerns have prompted a shift in shoppers’ preferences. Four in 10 (42%) shoppers purchase pre-loved items to support a good cause, while a rise in environmentally conscious shoppers (36%) who believe in a more sustainable way to shop, has also contributed to the growing economy. 

Moreover, cost pressures are the main factor behind those selling pre-loved and used goods, while greater accessibility through the prevalence of online marketplaces is also a key factor – the percentage of second-hand goods sold via online marketplaces jumped from 57% in 2017 to 74% in 2022.

Interestingly, of those who say they’re likely to sell pre-loved goods, 16% attributed their willingness to do so to a ‘greater entrepreneurial mindset’. In fact, 68% of those polled who described themselves as entrepreneurial have sold pre-loved goods.

The regions of London, the South East, and the South West see the highest absolute expenditure on pre-loved goods, accounting for more than a third (37%) of the total pre-loved market in the UK.

The top pre-loved categories Brits spend their income on: 

  1. Books and stationery – 29% 
  2. Women’s clothing and accessories – 22% 
  3. Men’s clothing and accessories – 15% 
  4. Transport vehicles – 14% 
  5. Footwear – 13% 
  6. Furniture and furnishings – 13% 
  7. Physical games and toys – 10% 
  8. Glassware, tableware and household utensils – 10% 
  9. Tools and equipment for house and garden – 9% 
  10. TV, video and computers – 9% 


Eoghan Barry, Head of Strategy at Motorway said: “With the used-vehicle market making up a large portion of the pre-loved economy, we want to ensure sellers across the UK are getting a great price for their used cars. At Motorway, we work with a network of more than 5,000 verified dealers, who compete to give sellers their best price. So, while we’re fuelling the used-car market, providing high quality, used-car stock to our dealer partners, we’re also helping sellers get a great price for their cars. Now, more so than ever before, we know how important this will be for many living in the UK.”

Owen Good, Head of Economic Advisory at CEBR said: “Our analysis highlights the considerable contribution of the pre-loved market to the UK economy at £6.5 billion, with the total value of the market expected to double over the next five years, highlighting the traction pre-loved goods have gained amongst consumers. This is especially pertinent given the ongoing cost-of-living crisis and severely dampened spending power of consumers, with our research finding that the value offered by the pre-loved market is a key driver of its growth over the last several years.”

To value or sell your car, and to get an estimated sale price, visit motorway.co.uk.

ENDS

Notes to Editors

The research was carried out in October 2022 by Opinium and CEBR, based on a poll of 2,000 UK adults, and a bespoke modelling project that utilised weekly expenditure data from the Office for National Statistics’ Living Costs and Food Survey. The former provided data on the share of expenditure spent on pre-loved goods across a range of products and incorporating this data with the ONS’ weekly expenditure data enabled us to produce indicative estimates for the absolute spend on pre-loved goods for different products.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

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Conkers, potholes and pigeons…

Motorway.co.uk reveals the culprits causing unexpected vehicle damage this autumn

Brits have revealed the worst culprits when it comes to experiencing unexpected damage (damage outside of wear and tear or road incidents) to their cars, shows new research by Motorway.

Potholes came out top, with 55% experiencing pothole associated damage in the last year alone – set to increase following a record-breaking hot summer which will see UK roads contract this winter.

This was closely followed by pesky pigeon droppings wrecking paintwork (44%), debris on the road (40%), and stones impacting tyres (38%). Adverse weather conditions (22%) and low hanging branches (20%) showed nature isn’t always on the driver’s side when it comes to other top causes of unexpected damage. Other obscure answers came from shopping trolleys, acorns and conkers, and deer lost in the road. 

With a tough winter ahead, 80% of Brits are concerned about the cost of car maintenance, with over a fifth open to the idea of selling their vehicle. However, 65% are worried about how damage has affected the value of their car, with 70% seeking out at-home fixes to avoid forking out on repairs. 

Though it might be tempting to opt for a quick fix, Alex Buttle, co-founder of Motorway said of the findings: “When it comes to retaining the value of your car, it’s important to keep on top of regular maintenance and have repairs made as and when needed. While it can be frustrating to spend the money at the time, ultimately car owners will be maximising the future value of their car, which is always important when it’s time to sell.” 

Top 10 most common causes of unexpected vehicle damage:

1. Potholes (55%)

2. Bird excrement (44%)

3. Debris on the road (40%)

4. Stones in tyres (38%)

5. Adverse weather conditions (22%)

6. Low hanging trees (20%)

7. Sea salt (8%)

8. Sun damage such as bleaching upholstery (8%)

9. Conkers (7%)

10.  Chewing gum  (6%)

At Motorway, it’s quick and easy to value and sell your car today.

ENDS

Notes to Editors

Research carried out in September 2022 by Censuswide with a sample of 2,000 British car owners aged 18+.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

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The top 10 most in-demand used cars revealed

Motorway has announced its top 10 most in-demand used cars from over the summer, revealing which cars drove the highest number of bids, and which attracted the highest prices. 

EVs continue their popularity charge, making up four of the top 10. Meanwhile, retro models including the Fiat 500 and MINI Cooper continue to top the charts decades after they were first launched, as Brits continue to embrace modern guises of the classics. 

The Top 10 most bid for cars on Motorway over the summer:

YearMakeModelHighest Bid*
2015Fiat500 Vintage 57£5,605
2016MINICooper S Electric Level 3£30,300
2017BMWi3 Range Extender£18,669
2015BMW330D M Sport Auto£16,435
2020Porsche911 Turbo S£201,946
2015BMWi3 Range Extender£17,827
2019VolkswagenGolf GTI TCR S-A£26,392
2016VolkswagenGolf GTE NAV£17,149
2021HyundaiIoniq 5 Premium EV£44,227
2018MINICooper£15,219

EVs pick up their pace 

Motorists are continuing to line up to get their hands on EVs, as four mid-to-high end EVs are included in the top 10. A MINI Cooper Electric from 2020 started a bidding frenzy on the platform, attracting a huge number of bids with a final offer of over £30k. While MINIs consistently attract a lot of attention, their electric models are a hot ticket right now and are being quickly snapped up. 

The BMW i3 is in similar demand, owing to its reputation for durability. Two models that sold over the summer created a real buzz at auction, resulting in a final offer of £18k. This growing demand for used EVs, particularly in more premium segments, shows no signs of slowing down. 

Nearly-new cars

It should come as no surprise that almost all the cars in the top 10 are both nearly new and low mileage. The continued shortage of supply in the nearly new segment stemming from new car supply constraints means that when young models do go up for sale, they create real excitement on the used-car marketplace. From a one-year-old Hyundai Ioniq 5 to a 2019 Volkswagen Golf GTI and a 2018 Mini Cooper, dealers battled it out to secure these cars for the best price.  

The car that received the most bids over summer was a Fiat 500 Vintage. This particular car attracted the most attention due to its full service history, great condition and low mileage relative to its age. 

Luxury cars in high demand

High-end cars are also attracting a lot of attention, similarly due to new car supply constraints. Savvy dealers are lining their forecourts with nearly-new luxury cars to meet this growing demand. In July, a Porsche 911 Turbo created a flurry of bids at auction, eventually going for over £200k. With barely 4,000 miles on the clock and on the road for just two years, this car was a dream buy. 

Alex Buttle, co-founder of online used-car marketplace Motorway said: “The ongoing shortage of semiconductors and other car parts has caused delays for manufacturers bringing new cars to market. Now, it’s not uncommon for wait times of one or even two years for new popular models, meaning car dealers are turning to the used-car market to find the high quality, low mileage cars they need to meet demand. If you own a sought after car, especially if it’s a prestige or electric model, now could be a good time to sell for a great price.”

To sell your car and to value it with a free estimated sale price, visit motorway.co.uk.

ENDS

Notes to Editors

Top 10 most in demand cars on Motorway June-August 2022 (based on the highest number of bids each car received).

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

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ULEZ expansion to add £4,500 to the cost of London house moves for UK car owners

When looking to buy a house, potential buyers often look at a number of factors when making their decision. Proximity to a train station, school catchment areas, broadband speed and potential energy costs are all factors influencing a property purchase. One item to add to this list for those looking to buy in Greater London, is whether or not their car is ULEZ compliant, given the ULEZ is set to expand in August 2023. The daily ULEZ charge of £12.50 could add up for anyone who drives into the zone regularly, costing drivers up to £4,500 a year.2

Research around the ULEZ expansion, commissioned by Motorway, reveals that nearly half (47%) of Londoners said they would sell in order to buy an electric vehicle in light of the potential expansion of ULEZ.  However, due to the rising cost of living, many will be unable to make this switch. Research also uncovered that 4 in 10 (39%) Londoners sold their car when ULEZ was originally introduced due to having non-ULEZ compliant cars, and with plans of an expansion on the horizon, many more are set to follow suit.

According to data from Motorway’s ULEZ compliance checker, Land Rover and Mercedes are the most likely to be non-compliant with three in five (60%)1 vehicles facing fines.  

Least ULEZ compliant cars by make*

  1. Land Rover – 60%  
  2. Mercedes – 58%
  3. Jaguar – 58%
  4. Jeep – 57%
  5. Volvo – 57% 
  6. Volkswagen – 56% 
  7. BMW – 55% 
  8. Audi – 54% 
  9. Honda – 47%
  10. Ford – 44%

Alex Buttle, co-founder of online used-car marketplace Motorway said: “The proposed expansion of ULEZ to all of Greater London creates a new consideration for prospective home buyers planning a move to the capital and surrounding areas. Our ULEZ checker has identified the car makes which are indexing high for non compliance, meaning Mercedes and Land Rover owners could be hit with a daily charge of £12.50. With the rising cost of living, these charges start to add up and should be considered when budgeting for a property purchase and move. Our ULEZ compliance checker makes it quick and easy for any car owner to check if their car is compliant or not, which is important information for drivers across and near the Greater London region.”

Motorway, the UK’s fastest growing used-car marketplace, launched a ULEZ checker late last year making it easy for drivers to quickly check whether or not their car is compliant. This information is important for anyone living in and around the ULEZ area as well as anyone thinking of making the move to Greater London. 

To check if your car is ULEZ compliant, visit https://motorway.co.uk/ulez-checker

To value your car and to get an estimated sale price, visit Motorway.co.uk.

ENDS

Notes to Editors

Research conducted in July 2022 by Censuswide with a sample of 1,000 British car owners aged 18+ from London and Greater London.

1 Based on 197,793 checks for Mercedes, Land Rover and Toyota vehicles on Motorway’s 

ULEZ compliance checker from January 1st to August 31st 2022. We can provide a full breakdown on request. 

2 Based on the potential of driving 365 days a year (£12.50 x 365 = £4562.50)

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

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One in three motorists plan to sell their vehicle in the next six months because of the ULEZ expansion

Research commissioned by online used-car marketplace Motorway has revealed that one in three (36%) Londoners plan to sell their vehicle in the next six months because of the proposed ULEZ extension alongside the rising cost of living.

Londoners are growing increasingly concerned about the expansion, with three in five (60%) admitting they are worried about how it will affect their finances. Two thirds (67%) of those surveyed can’t afford to switch to an electric vehicle or compliant petrol car. 

According to data from Motorway’s ULEZ compliance checker, Mercedes and Land Rover are the most likely to be non-compliant with three in five (60%) vehicles facing fines.  Research also uncovered that four in 10 (39%) Londoners sold their car when ULEZ was originally introduced, and with plans of an expansion on the horizon, many more are set to follow suit.

When asked about the reasons for selling their petrol or diesel car, half (47%) of Londoners said they would sell in order to buy an electric vehicle in light of the potential expansion of ULEZ.  However, due to the rising cost of living, many will be unable to make this switch.

What’s more, the data reveals that a third (36%) of those in the capital are unaware the ULEZ could be expanded by August 2023.

Alex Buttle, co-founder of online used-car marketplace Motorway said: “The cost of petrol and diesel, along with the cost of living, are rising fast. This coupled with the extension of the ULEZ in London, means more urban drivers are questioning their current car and driving habits. We’ve seen a 21% rise in diesel cars being sold on Motorway since last month and the research revealed many more motorists will be looking to sell in the next six months due to the likely expansion of ULEZ to cover the whole of the city.  

“At Motorway, we work with a network of more than 5,000 dealers, who compete to give sellers a great price for their car. So no matter what the reason a car owner might be looking to sell, we’re here to help sellers do that 100% online, in as little as 24 hours.”

To check if your car is ULEZ compliant, visit https://motorway.co.uk/ulez-checker

To value your car and to get an estimated sale price, visit Motorway – the way to sell your car.

ENDS

Notes to Editors

Research conducted in July 2022 by Censuswide with a sample of 1,000 British car owners aged 18+ from London and Greater London.

1 Based on 159,779 checks for Mercedes, Land Rover and Toyota vehicles on Motorway’s 

ULEZ compliance checker. We can provide a full breakdown on request. 

  1. Mercedes – 60% 
  2. Land Rover – 60%  
  3. Volkswagen – 56% 
  4. BMW – 55% 
  5. Audi – 54% 
  6. Peugeot – 46% 
  7. Honda – 45%
  8. Ford – 44%
  9. Nissan – 41%
  10. Vauxhall – 40% 
  11. Toyota – 38% 

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

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Car dealers take centre stage once again in new Motorway TV advert

Motorway, the UK’s fastest growing used car marketplace, has launched a new TV ad with a campaign bringing to life selling your car the Motorway way, in a fun and engaging advert. The new TV advert sees car dealers compete to secure the best price by dancing on epic, larger-than-life calculators. 

The ad opens on a family in their living room, with the kids playing on a dance mat in front of the television. Their mother, sitting behind them, is using her phone to sell her car on Motorway and is instantly transported into a vast, imaginary dance arena. Missy Elliot’s iconic dance track, ‘Lose Control’ gradually gets louder, as car dealers take to the stage to compete in a circular dance-off on giant calculators situated around the car.

Motorway TV Ad Still 3
Car dealers enter the vast, imaginary dance arena with ‘Car Dealers Compete’ displayed on the jumbotron.

One by one, dealers submit their highest bid. The winning dealer with the best price hot-steps his way to win the vehicle and throws his arms up in celebration. The film then transports the viewer back to the living room with the mother effortlessly announcing she has “just sold the car”, while the kids celebrate in unison. The film ends with the line ‘Motorway, the way to sell your car’.

Motorway TV Ad Still 1
The winning dealer throws his hands up in celebration, having just secured the car at a great price.

Lloyd Page, Chief Marketing Officer at Motorway, said:

“We have a real focus on innovation at Motorway and are committed to helping our customers sell their cars easily, for the best possible price. As a result, we’ve experienced a record-breaking year to date – we’re now selling up to 1,000 cars a day with a sale agreed every four minutes.  

“With this new campaign, we wanted to focus on explaining how Motorway delivers such great results for car sellers, while celebrating the car dealers that form the backbone of our business. With our new ad, we bring to life the Motorway way to sell your car, where dealers compete to give you their best price, in a fun and engaging way for viewers at home.”

In addition to the new TV ad launching today, Motorway’s new campaign includes nationwide radio, social media and outdoor advertising.

ENDS

Notes to Editors

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.