Author: Jennifer Reeves

At Motorway, we recognise the challenges and gender bias women continue to face across the tech industry. We’re committed to closing our gender pay gap, reinforcing our inclusive culture, and supporting women’s career growth at every level.

Since our previous results, we have focused on building on the foundational work we did in 2023, continuing to drive progress in balanced gender representation across the business.

• Following our benefits uplift in 2023, including enhancing our maternity leave policy to six months of full pay and the introduction of a workplace nursery scheme, we focused on actively communicating these benefits as part of our Employee Value Proposition (EVP). We aim to attract more female candidates who value the benefits, culture, and career opportunities we offer.

• We also launched our Women’s Chapter, creating a safe and supportive space for advocacy, career growth, and professional development, helping women across Motorway build their careers with confidence.

• To support all of this, we also partnered with Women in Data (WiD), an organisation that provides mentorship, professional development, and networking opportunities. We’ve been attending their quarterly meetups, and members of our team have been speaking at their events, offering their insights, and representing female talent at Motorway. We’re hopeful that this partnership will help attract more women into tech, data, and leadership roles at Motorway.

• We have remained committed to ensuring a diverse candidate pool for every role and have increased our focus on gender diversity data. This has given us deeper insights into our recruitment pipeline, allowing us to identify where we can improve and ensure an equitable hiring process.

Like many other tech companies, our gender pay gap continues to be influenced by the limited female representation in technical roles across the UK, which affects the number of female candidates applying for roles, particularly in higher-paying technical and leadership positions.

• Our mean gender pay gap improved, decreasing from 21.4% to 18.7% – a 2.7pp reduction. This change reflects the positive impact of stronger female representation in leadership roles and more balanced hiring across the business.

• However, our median gender pay gap has increased from 29% to 32.4%. This shift reflects a higher concentration of women in junior roles compared to men, combined with increased hiring into technical Product roles, which currently have lower female representation across the industry.

• Our overall female representation remained steady at 32% year-over-year. While we’re proud of the strides we’ve made in leadership representation, we recognise the need to keep pushing for better balance across all levels of the business.

Progress we’ve made since April 2024

Since the April 2024 snapshot, we’ve already made measurable progress in key areas, including senior female representation, with growth driven by new hires and internal promotions. From April to December 2024, we’ve seen female representation in leadership roles increase from 33% to 40%, exceeding our internal targets.

Later in 2024, we also achieved a 50:50 gender balance at the C-level for the first time. We’re proud to have welcomed Naomi Walkland as Chief Marketing Officer and Tanya Cordrey as Chief Product Officer, who have both made a significant impact in our leadership team.

While we’re proud of the progress we’ve made, we’re committed to doing much more. We’ll continue to focus on improving female representation at all levels, reviewing our pay gap progress quarterly, and tracking hiring plans monthly at the executive level to stay accountable for lasting change.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 7,500 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners secure a great price online, in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

In 2023, Motorway continued to help thousands of UK car owners to sell their vehicles, quickly, easily and for a great price whilst supporting our network of more than 5,000 dealers to acquire premium, used-car stock.

At the same time, we have continued to focus on cultivating our culture of equality, diversity and inclusion among our teams, and on continuously shaping the company behaviours, processes and policies required to do this.

In 2023, we put in place strategic initiatives to drive more inclusive hiring, in an effort to close our gender pay gap, which included:

• Conducting a full review of our benefits, with the aim of improving our employee value proposition (EVP) in order to target top female talent. From this review, we  enhanced our maternity offering at the beginning of the year, going even further by expanding the package in October 2023, to six months fully paid maternity leave. Alongside maternity leave, we have introduced a workplace nursery scheme, allowing working parents to pay their nursery fees via salary sacrifice and save on tax. And finally, we have enhanced pension scheme offering. 
• Job levelling across the business, to ensure clarity of standards and expectations at the ‘Head of’ level and above. This new levelling scheme will support Motorway with an unbiased promotion process moving forward.
• Launching partnerships with Black Girls in Tech and She Can Code in order to advertise all our engineering roles with their networks, through their careers pages and newsletters. In 2023 we made one hire through our partners at Black Girls in Tech and in 2024 will continue investing in the gender balanced engineering teams of the future. 

However, like many other tech companies, our gender pay gap continues to be impacted by an ongoing shortage of women in the engineering sector. This inevitably limits the number of female candidates applying for open roles and has led to a gender imbalance at Motorway, specifically in our upper quartile, where 18% of the roles are made up of female talent. This unfortunately means that our mean gender pay gap is higher than we would like, at 21.4%. 

What will we do to change this in 2024?

Our purpose at Motorway is to build a better car market for tomorrow, for everyone. This of course means we need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company. 

In 2024, we will:

• Leverage our EVP by communicating the experience of female talent working at Motorway. This will enable us to attract candidates who are a natural fit and value the benefits they’ll receive in return for their skills and experience. 
• Introduce a mentorship programme aimed at supporting female talent at Motorway. 
• Increase our focus on data, which will provide a better understanding of the diversity in our recruitment pipeline. This will allow us to make informed decisions on where to focus our diversity efforts, and ensure an equitable process.
• Introduce company wide diversity & inclusion training for leaders and managers. Alongside interview training, this training will raise everyone’s awareness of their unconscious biases and this is the starting point to change behaviours. We will then roll out to all our employees.

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 22nd February 2023 – Motorway, the UK’s fastest-growing used car marketplace, today announced the launch of Motorway Move – an enhanced end-to-end transportation solution for Motorway purchases; improving appraisal quality, speed and service levels. The innovative new transport solution has been designed to significantly improve the post-sale experience for dealers, making the process easier, faster, and more consistent, whilst delivering more value. 

Motorway Collect

Motorway Move is powered by two new proprietary technologies, built in-house by the team at Motorway. The first is Motorway Collect, a vehicle appraisal app, which enables more accurate and thorough vehicle appraisals. Motorway Collect will be rolled out to Motorway Move collections from today, driving quality, consistency and transparency in the vehicle collection and appraisal process. 

With Motorway Collect, the driver collecting the vehicle has access to the same vehicle profile from the Motorway daily sale. This enables them to compare the vehicle being collected to the original profile, resulting in a faster, more accurate appraisal process.

Motorway Collect also allows drivers to highlight any additional damage, upload photos directly to the app, and conduct a test drive. The purchasing dealer is able to review the vehicle’s full appraisal in Motorway Pro and make decisions on potential negotiations, if needed. 

When the transportation is complete, proof of delivery is also submitted by the driver in the Motorway Collect app, giving the purchasing dealer full transparency over the condition of their purchased vehicle. 

Designed to drive high quality and consistent appraisals, Motorway Collect provides dealers with peace of mind when outsourcing the collection of their purchases.

Motorway Dispatch

Network planning for Motorway Move will be driven by Motorway’s new transport management system, Motorway Dispatch. 

Designed to improve the speed and efficiency of vehicle deliveries, Motorway Dispatch drives faster vehicle collections and deliveries, through optimised planning and workforce management. The innovative network planning capabilities will see drivers placed in jobs that are most local to them, reducing wasted travel and supporting faster deliveries and less rescheduled jobs.

For dealers, this will save time and money as they will receive their vehicles faster, reducing days to sale. By streamlining operations, Motorway Dispatch will also reduce defects, such as reschedules, giving dealers confidence that their vehicles will be collected and delivered when expected. 

New, more competitive rates 

Finally, Motorway Move fees have been reduced by up to 10% when compared to the previous Motorway Transport product, with movements now from as little as £89. This offers dealers a competitive and all-inclusive price, highlighting Motorway’s commitment to delivering more value for dealer partners.

James Wilson, Chief Operating Officer at Motorway, said:

“When purchasing used-car stock with Motorway, our dealer partners need an efficient and effective vehicle transport provider. Transportation has been a pain point for many of our dealers and the wider industry, for a number of reasons, including the quality of appraisals, service levels and, of course, price.

“We’ve listened to feedback from dealers we work with and have fully enhanced our transport offering with a suite of new products and more competitive fees. This is a prime example of Motorway at its best – listening to dealer feedback and using smart technology to deliver a best in class experience. Motorway will now deliver more value than ever to our dealer partners, driving quality, consistent vehicle collections and deliveries.”

Dealers can book vehicle deliveries with Motorway Move on Motorway Pro.

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 1st February 2024 – Motorway, the UK’s fastest growing used car marketplace, has today announced it will sponsor ITV’s broadcast coverage of the Guinness Six Nations, for the third consecutive year.

Motorway’s sponsorship will feature brand new creative idents, featuring one of rugby’s most well known former players and ITV Guinness Six Nations pundits, Lawrence Dallaglio. 

The new creative idents dramatise the feeling Motorway sellers have, when they sell their car on Motorway, for more money. The humorous ads feature rugby fans celebrating their highest offer, at times throughout the match when they probably shouldn’t be celebrating!

Click here to watch the idents

In one of four new creative idents, we see a team gathered in the locker room during halftime. The players look tired and downhearted, as they stare at the ground. The coach looks to motivate them with an impassioned speech. A phone ‘dings’ with a notification and we see one player excitedly cheering at his phone. He’s received his highest offer from Motorway, with a prompt to ‘Confirm Offer’. Just as he accepts the offer, we see ITV pundit Lawrence Dallaglio step out from the showers. In nothing but a yellow towel, Dallaglio reports, ‘Oh yeah he’s winning!’ The film ends with “Guinness Six Nations coverage, sponsored by Motorway”.

The sponsorship agreement, planned and brokered by Motorway’s media agency MG OMD, will span 10 live games across ITV’s coverage of the 2024 tournament. The sponsorship kicks off with the first game on 2nd February, France v Ireland and will include a comprehensive activation package, with the whistle to whistle 10 second creative idents before games, during half-time and in post match coverage.

This partnership continues Motorway’s sponsorship of primetime sports coverage, following their sponsorship of TNT Sports’ broadcast coverage of the Premier League for the 2023/2024 season. 

Rachael Halliday, Brand Director of Motorway, said: “We’re proud to be sponsoring ITV’s coverage of the Guinness Six Nations for the third consecutive year. As one of the most watched and talked about sports fixtures in the UK, it’s a prime spot for Motorway to be driving awareness and consideration as the definitive way to sell a car for more money. 

“This year we’ve created a series of creative idents, which bring to life the celebratory feeling when you sell your car for more money – a feeling shared with rugby fans when their team scores the winning try. With this high reach sponsorship, we hope to help even more car owners sell their cars online for more money, to our nationwide network of thousands of dealers.”

Simon Daglish, Group Commercial Director, ITV said: “2024 is a big year for sport at ITV, and so we can’t wait for the Six Nations tournament next month. We’re delighted to partner with Motorway on such a high calibre sporting event for the third consecutive year.”

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

Real Motorway customer stories brought to life in latest campaign from the UK’s fastest-growing used car marketplace

Friday, 12th January 2024: Motorway, the UK’s fastest-growing used car marketplace, has launched a new campaign featuring true Motorway stories, highlighting the key customer benefit of selling a car for more money. 

Motorway connects car owners directly with their network of more than 5,000 car dealers. These verified dealers compete to buy each car in an online daily sale, allowing the seller to get more money in the process. For sellers, profiling and selling their car is a 100% online process, with their car collected from home for free. As a result, they get more money and a convenient selling process.

To bring this to life, Motorway’s new campaign features true car selling stories, with the first of two new ads featuring Jen’s story. The TV spot opens with Jen working from home, when her husband video calls to speak with Jen and their daughter. We see the daughter run through her tired and tattered bedroom, to speak to her father on screen. Jen’s husband works away from home, so they decide they no longer need two cars. Jen chooses to sell one of the cars on Motorway, which she’s able to do quickly and easily, all from her phone. When the offer comes through, Jen is shocked and delighted, as she received more money than she expected. Once the finance is paid off, Jen uses the remaining money to surprise her daughter with the bedroom of her dreams, resulting in a win for everyone in the family. 

In the second spot, we meet Ian, as he’s called into his manager’s office. After 35 years, he’s been made redundant and finds himself at a crossroads. Whilst considering his next career move, Ian hears a Motorway ad on the radio. After some time, he decides to sell his car on Motorway and is surprised to see the winning bid is far more than he was expecting. Ian uses the money from the sale of his car to buy a van and the tools, to finally take a leap of faith and become his own boss. We see Ian become a sole trader, fulfilling a lifelong goal. 

This new campaign builds on Motorway’s previous ‘Dealers Compete’ campaign, which drove understanding and awareness of Motorway’s unique proposition. With significant brand awareness in market, Motorway is now evolving this platform to focus on the customer benefit of getting more money.

In addition to the TVCs, Motorway’s through-the-line campaign includes radio, social and OOH. The campaign was created by Motorway’s in-house brand marketing team, produced by RSA films, directed by Stuart Rideout, with media planning and buying handled by MG OMD. Simon Morris, formerly the Chief Creative Officer of Amazon, was the Executive Creative Director for the campaign. 

Rachael Halliday, Brand Marketing Director at Motorway, said:

“Our research shows that for the majority of car sellers, getting the best price is their number one priority when choosing where and how to sell. Motorway’s nationwide network of dealers compete to give their best price, and as a result car sellers are surprised and delighted by getting more money than they expected. While selling a car can be a very transactional experience, the stories behind the wheel are incredibly relatable and moving – cars are a huge part of our lifestyles and finances. With so many of our sellers sharing their positive experiences with us, we knew we had to give these success stories a platform to help other car owners get more money too. 

“We’re confident this high-reach campaign will drive greater awareness, and connect with an even wider audience at a time when getting more money is more pertinent than ever. We feel this new campaign will really engage with car owners on a personal level, bringing the Motorway way to sell your car, to life in a more emotional and benefit-led way.”

Watch the new advert on YouTube here: Ian’s Story and Jen’s Story

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

In 2023, Motorway continued to help thousands of UK car owners to sell their vehicles, quickly, easily and for a great price whilst supporting our network of more than 5,000 dealers to acquire premium, used-car stock.

At the same time, we have continued to focus on cultivating our culture of equality, diversity and inclusion among our teams, and on continuously shaping the company behaviours, processes and policies required to do this.

In 2023, we put in place strategic initiatives to drive more inclusive hiring, in an effort to close our gender pay gap, which included:

• Conducting a full review of our benefits, with the aim of improving our employee value proposition (EVP) in order to target top female talent. From this review, we  enhanced our maternity offering at the beginning of the year, going even further by expanding the package in October 2023, to six months fully paid maternity leave. Alongside maternity leave, we have introduced a workplace nursery scheme, allowing working parents to pay their nursery fees via salary sacrifice and save on tax. And finally, we have enhanced pension scheme offering. 
• Job levelling across the business, to ensure clarity of standards and expectations at the ‘Head of’ level and above. This new levelling scheme will support Motorway with an unbiased promotion process moving forward.
• Launching partnerships with Black Girls in Tech and She Can Code in order to advertise all our engineering roles with their networks, through their careers pages and newsletters. In 2023 we made one hire through our partners at Black Girls in Tech and in 2024 will continue investing in the gender balanced engineering teams of the future. 

However, like many other tech companies, our gender pay gap continues to be impacted by an ongoing shortage of women in the engineering sector. This inevitably limits the number of female candidates applying for open roles and has led to a gender imbalance at Motorway, specifically in our upper quartile, where 18% of the roles are made up of female talent. This unfortunately means that our mean gender pay gap is higher than we would like, at 21.4%. 

What will we do to change this in 2024?

Our purpose at Motorway is to build a better car market for tomorrow, for everyone. This of course means we need to continue to build a pipeline of talented women entering the business, particularly into specialist tech and leadership positions, as well as supporting our existing female employees to develop their careers and progress into more senior roles in the company. 

In 2024, we will:

• Leverage our EVP by communicating the experience of female talent working at Motorway. This will enable us to attract candidates who are a natural fit and value the benefits they’ll receive in return for their skills and experience. 
• Introduce a mentorship programme aimed at supporting female talent at Motorway. 
• Increase our focus on data, which will provide a better understanding of the diversity in our recruitment pipeline. This will allow us to make informed decisions on where to focus our diversity efforts, and ensure an equitable process.
• Introduce company wide diversity & inclusion training for leaders and managers. Alongside interview training, this training will raise everyone’s awareness of their unconscious biases and this is the starting point to change behaviours. We will then roll out to all our employees.

We will be reviewing our plan to reduce our gender pay gap on a quarterly basis and our hiring plans monthly at executive level, to ensure we remain focussed on taking action and improving over the next 12 months and beyond.

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 18th October 2023 – Motorway, the UK’s fastest-growing used car marketplace, today announced it is changing the hours of its daily live sale to enable dealers to start placing bids from 7pm the night before, until 3:30pm the following day.

To date, dealers have been given access to preview the next day’s sale from 7pm which meant they could select and save vehicles that went into the live sale at 8am the following day in advance. However, feedback from Motorway’s dealer partners revealed that they would prefer to have more flexibility to start bidding when convenient for them. 

From today, dealers can now bid from 7pm the night before, with the live sale ending the following day at 3:30pm, half an hour later than previously. This change will give dealers more time to bid and make it easier than ever to secure stock when convenient to them.

Dealers can also make the most of Motorway’s proxy bidding feature alongside this new earlier live sale time. Proxy bidding allows dealers to set a maximum bid for a vehicle during the sale, automatically bidding on their behalf in increments of £50 so they can be sure they never overpay to secure a vehicle.

Oliver Grummell, Commercial Director, Motorway, said:

“Thanks to the open and honest relationship we have with our dealer partners, they regularly provide us with valuable feedback on how we can improve their experience. And in turn, we can act quickly to make improvements to our platform to do just that. In this case, it’s extending the hours of our live sale to better suit our dealers’ schedule. We know that some of our dealers like to get ahead and review cars the night before the sale starts. Those dealers have been asking us to enable them to bid the night before as well, so that’s exactly what we’ve enabled. And coupled with our proxy bidding feature, our smart tech can do the heavy lifting for them, without ever over-bidding. This is just one of the ways we are laser-focused on making the dealer experience even better at Motorway.”

The team has launched a series of new products and features in 2023 to further improve the dealer experience for acquiring stock, including Motorway Pay – an industry-first solution that enables dealerson to fund a secure online wallet and then release money to private sellers instantly to complete transactions. Motorway has also introduced other innovations to further strengthen the platform this year, including new service history filters, purchase status tag filters, surfacing mechanical or electrical damage and MOT data. All of these new features help dealers save even more time when acquiring premium, privately owned used-car stock.

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 30th August 2023 – Motorway, the UK’s fastest-growing used car marketplace, today announced the appointment of Oliver Grumell as the company’s first Commercial Director.

Oliver joined Motorway at the end of July after spending four years at Ocado where he led the roll-out of their solution to retailers across the world, including some of the biggest retailers in the US. Prior to Ocado, Oliver was at Tesco for 11 years where he held a range of roles, including running their marketplace business. 

In his role as Commercial Director at Motorway, Oliver will lead the commercial and operations teams for Motorway’s dealer side of the business, overseeing teams across the London and Brighton offices. Oliver will be instrumental in ensuring Motorway continues to provide Motorway’s dealer partners with the best stock acquisition experience, supporting their profitable growth. Oliver will report to James Wilson, Chief Operating Officer.

Motorway saw its sales more than double year on year from £841m in 2021 to £1.7bn in 2022. This rapid growth demonstrates continued demand for Motorway’s service, which matches people selling their car with car dealers looking to acquire stock. By removing the middlemen and bringing the process online, the platform delivers a better deal for both sides, with a more efficient experience, driven by technology. 

James Wilson, COO, Motorway, said:

“We’re delighted to have Oliver join the Motorway team. He brings a wealth of highly relevant experience from two very strong retail and e-commerce brands, both in the UK and internationally.  We still have lots of opportunities to innovate for our dealer partners, unlocking more high quality stock and delivering profitable growth for our dealers.  Oliver will play a critical role in this. It’s great to have him on the team and I’m excited to see what he will deliver!”

Oliver Grummell, Commercial Director, Motorway, said:

“Motorway has been on an incredible trajectory over the last few years – with sales more than doubling in the last year. They have created high-performing teams that always go the extra mile in delivering for their customers and dealer partners. I’m excited to join this award-winning business at such an exciting time and help them on their journey to become the world’s most trusted way to buy and sell cars.”

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

London, 11th August 2023 – Motorway, the UK’s fastest growing used car marketplace, has today announced it will sponsor TNT Sports’ broadcast coverage of the Premier League, the UEFA Europa League and the UEFA Europa Conference League. 

Motorway’s sponsorship will feature brand new creative idents, featuring much loved former players and TNT Sports’ pundits, Peter Crouch and Joe Cole.

Motorway’s nationwide network of dealers compete to give car seller’s their best price. The new creative idents dramatise the best price feeling sellers get when they sell their car on Motorway, by using famous football celebrations, including Peter Crouch’s robot and the Mbappe knee slide.

The two year sponsorship agreement, planned and brokered by Motorway’s media agency, MG OMD and Sky Media, will span more than 200 live games across TNT Sports’ coverage of the 2023/2024 and 2024/2025 seasons. The sponsorship kicks off with the first game on the 12th of August, Arsenal v Nottingham Forest, and will include a comprehensive activation package, with the new whistle to whistle 5, 10 & 15 second creative idents before games, during half-time and after games, as well as sponsorship across live streams through the discovery+ app.

In the first year, Motorway’s partnership with TNT Sports is projected to reach 22% of the ABC1 audience and marks Motorway’s continued sponsorship of major live sports coverage, following their sponsorship of BT Sport’s coverage of the Premier League for the 2022/2023 season and their recent sponsorship of ITV’s coverage of the Guinness Six Nations across 2022 and 2023.

Lloyd Page, CMO of Motorway, said: “At Motorway, our network of dealers continues to compete to give car sellers their best price – now with more cars in our daily online sale, than ever before. Driving awareness and consideration of Motorway, as the definitive way to sell a car, by sponsoring one of the most loved and widely watched games, continues to be a perfect match for our business. This year we’ve created a series of creative idents, which bring to life the deals worth celebrating, combining the celebrations of both the world of football and when everyday car owners receive their best price through Motorway. We hope to help even more car owners sell their cars online for a great price, to our nationwide network of thousands of dealers.”

Tom Cocker, Executive Director at MG OMD, said: “We are delighted to work with our fantastic client, Motorway and media partners, Warner Bros Discovery and Sky Media to once again sponsor live, whistle to whistle coverage of the nation’s favourite football tournaments –  The Premier League and Europa League on TNT Sports. Building on our successful two year partnership, we are excited to help further fuel Motorway’s rapid growth journey as the definitive way to sell your car through a truly integrated sponsorship, including new idents featuring talent, which will allow us to engage and drive salience among key audiences at scale.” 

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.

About MG OMD

MG OMD is a media agency that offers clients unprecedented insight, specialism, security, and transparency. We are focused on using media to unlock our clients’ competitive advantage, delivering innovative, effective and award-winning work and campaigns that create difference that matters.

MG OMD is the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and is currently Media Week’s Agency Partner of the Year for the third consecutive year and Thinkbox’s TV Planning Agency of the Year for the second year running.

London, 27th July 2023 – Motorway, the UK’s fastest-growing used car marketplace, today announced the appointment of Liz Kistruck as the company’s first Chief Financial Officer.

Liz joins from fashion technology platform Lyst, where she was CFO. Prior to Lyst, Liz was at Expedia Group for 14 years and held various roles including CFO for Hotels.com, CFO for Expedia for Business, as well as SVP Global Marketing Analytics. In these roles, she led large, multinational teams through significant growth and transformation.

Liz brings the perfect blend of experience, having led expansion at both world-leading internet companies and smaller start ups. Central to her role will be leadership of the finance and legal functions as well as strategic partner to the leadership on opportunities for growth and acceleration. As Motorway continues to grow market share at a rapid pace, Liz will help take Motorway to the next stage of that growth and profitability. 

Motorway saw its sales more than double year on year from £841m in 2021 to £1.7bn in 2022. This rapid growth demonstrates continued demand for Motorway’s service, which matches people selling their car with car dealers looking to acquire stock. By removing the middlemen and bringing the process online, the platform delivers a better deal for both sides, with a more efficient experience, driven by technology. 

Tom Leathes, Co-founder and CEO, Motorway, said:

“We’re thrilled to have Liz join the executive team at Motorway. We’re at a pivotal stage in our growth and Liz’s highly relevant marketplace and public markets experience, strong values and focused approach make her the perfect person for this role. I look forward to working closely with Liz to help shape the future of the business going forward.”

Liz Kistruck, CFO, Motorway, said:

“Motorway’s sustained growth over the past few years is truly impressive and I’m excited to join the team at such an important stage in the journey. Working with Tom and the rest of the management team, I’m looking forward to being part of leading Motorway on the next phase of its expansion.”

ENDS

About Motorway

Motorway is the UK’s fastest-growing used car marketplace. We connect people selling their car directly with our network of more than 5,000 verified car dealers, matching each seller on our platform with the dealer who most wants to buy their car. We help car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.